Photo by George Milton from Pexels
Even though we now live in a world where everything is preferred to be done digitally, a lot of people still value printed and tangible things. Yes, it’s much easier to sort, collect, and reminisce about our special moments digitally. But, despite all that, printed and framed photographs give a different feel.
This might come off as a surprise to some, but, photo printing is one of the businesses that are still striving in the digital age. The thing is, professional photo printing is not limited to just photo prints. These businesses offer a wide range of products and services that are highly in demand.
You might think, aren’t photo prints just a thing of the 20th to early 21st century? Photo prints are more evident now than ever. With the rise of e-commerce, physical shopping, and small businesses, photo printing businesses have been given a whole new light.
If you’re a photo printing business owner, here are 4 business tips to incorporate into your biz for 2022.
1. It’s time to think outside the box when it comes to your products and services
Just like what I mentioned earlier, photo printing businesses these days aren’t just limited to what they were known for before. If you own a photo printing business that still offers services that are limited to I.D. shoots and prints, it’s time to level up your game.
Think about this. Nowadays, people can shoot their I.D. photos at home. Even printing it is no longer a problem since a lot of employers also prefer online copies instead of printed ones. If that’s the case, why don’t you focus more on catering services to an audience that needs you most?
You can start by considering small businesses first. A lot of small businesses invest in their product packaging. Even though anyone can buy a home printer, sticker paper, and ink, it still is more expensive to do all those things on your own. Not to mention how much time it can take just to ensure that the printing goes well. Oh, and let’s consider electricity bills, too.
If you add those up, you’ll see just how expensive and time-consuming those little responsibilities are. In that sense, use those considerations to your advantage. Compute how much a client can save from availing your service instead of relying solely on their home equipment, including the bills. From here, start to make a list of other clients that you could target and cater to for the new year.
2. Redesign your branding and marketing scheme
Another thing that you’ll notice on small and mostly in every business these days is that they’re good at marketing. They know exactly how to catch the attention not only of their target market but almost anyone who sees their ad. How? Well, we can assume that they worked on their branding and marketing scheme.
If you try to see the similarities of the marketing schemes of businesses, you’ll notice how they give importance to their branding. This involves colour, font, name, and feel. In other words, to appeal to a large audience, your branding should be aesthetically pleasing and presentable.
If before, only famous and big businesses were the ones who were known for great branding, now, small businesses have a great appeal, too. You might think, loyal customers, don’t care about business branding at all. But, this could be a deal-breaker for your potential clients in the future.
There’s a saying that change is one of the constant things in this world. I believe the same is true when it comes to businesses. If you want to improve and attract more clients, change is necessary. Take the time to redesign your brand and marketing scheme. You don’t have to spend a lot on those right away. Work on the ones that you can slowly and soon, you’ll have a whole new redesigned brand that everyone will surely love.
3. Review your product promos, bundles, and prices
After you consider redesigning your marketing game, it’s time to review your products’ promos, bundles, and prices. If you haven’t thought of a good service bundle to offer, you can start by looking for inspiration online.
First, study the services that customers usually avail of from a photo printing business. If in your shop film cameras are in demand, maybe you can design a bundle that focuses mainly on film processing and prints. Or, maybe you can offer a promo where one expensive service would be at 50% off when they avail a certain service.
Take the time to review your products and service prices as well. The best way to do this is to compute how much you earned this year subtracted from how much your capital was. The capital should include the expenses and other repairs that you’ve made throughout the year. Then, start to compare how much other businesses are offering.
If you think that your prices are reasonable, maintain them. But, if you think that your price affected the number of sales you’ve had, then it’s time to review your product promos and bundles. Make sure that your customers get the value for their money by purchasing your service. Keep in mind the win-win situation. This strategy will help you find the right mix of customer trust and more potential clients.
4. Utilise social media to your advantage (it can help your business grow!)
Last but not least, utilise social media to your advantage. If you haven’t created an online account yet, now’s the time to start doing so. If you have the mindset that you don’t need social media, this is your sign that you’re wrong.
Social media is the platform that is mostly used and utilised by a lot of businesses nowadays. From online ads to apps, your options are limitless. You can also build a good reputation and reach so many people at the same time. If your photo printing business hasn’t been performing well over the last year, try going online.
You’ve got 365 days to start, assess, and improve your business
There you have it. These are the 4 business tips that I have for photo printing businesses in 2022. Remember, we all have 365 days equally. You have enough time to start assessing the areas where your business needs to improve. Make it count! Cheers. Here’s to a busy yet prosperous new year ahead!
About the author:
Bianca Banda is a writer for DS Colour Labs Ltd (DSCL), a professional photography lab that offers a vast range of products and services to aid every photographer’s needs.