When looking for ways to increase traffic to my hotel, I cam across some tips that helped me in getting exactly what I needed. Not only these creative sales ideas for hotels help you increase hotel visitors to your website; but also help you manage your hotel supplies purchases accordingly. When traffic increases, bookings get streamlined; you can place your orders on supplier’s website such as D ZEE International for D ZEE hotel towel collection. How I increased traffic to my hotel website? Here are 5 tips to get more visitors to your hotel website.
1. Be Consistent About Your Hotel Branding
Your brand voice and what you want your customers to always perceive of you needs to be consistent.
Develop a brand voice that is consistent when creating your website copies. What you want to portray what your hotel is all about make sure you use the right words and tone to get that across. It should not change with time. Whether you are hosting celebrations or not the brand voice should not waiver from one extreme to the other. If that happens, you guests will get confused as to what is your hotel all about.
That is exactly what I first did to increase traffic to my hotel website; I created a consistent brand voice.
2. Publish Your Creative Sales Ideas for Hotels on Website
Use your website to attract guests to your hotel; update your deals and discounts accordingly.
OTAs are important in gaining traffic but instead of always giving out deals and discounts through them; bring the traffic directly to your website. Let guests know that you have packages available when bookings are made directly through the website. You need to stop depending on OTAs and start working on promoting your hotel through your own website.
I did exactly the same, I made sure I was promoting my packages and deals through my website at all times.
3. Let Guests Know the Benefits
Having a gym or pool is great, you should mention that on your website; but you need to promote it and make it look enticing to your guests.
Mentioning that you have a pool, or writing something along the lines; of “get the sun while you relax by the pool” or “a place for your family to dip in and have a pool party” which one do you think sounds better? I would say, adding what guests can benefit from the features is always the better idea. This is one of the 5 tips to get more visitors to your hotel website where you can really use your brand voice and market your hotel features to increase your hotel traffic.
I also increased traffic to my hotel website by letting guests know what I have to offer them; and how are they benefiting from it.
4. Know the Guests You are Targeting
All your creative sales ideas for hotels are a flop if you are not targeting the right set of guests when creating your ads or deals.
In this case, you need to first analyze your hotel and what it has to offer. Whether you are business oriented or leisure, you need to put that out to the guests accordingly. Let’s say, you are more business oriented and you don’t market that properly; you will not be able to cater to guests who actually visit you. So, know your business and then put out your ads accordingly.
That is where I was wrong completely also; because I was marketing my hotel to the wrong audience and had to set that straight.
5. Don’t Lose Your Individuality
Do not get lost in the trends and lose your brand individuality; it is easy to lose focus and that is where things start to fall apart.
Always remember, your guests identify with your individuality and unique points; even when adopting a trend, you need to give it your own spin. If you get off your unique bandwagon to join everyone else, your guests will not be able to identify with you anymore.
It is still a constant struggle for me to not lose myself and my unique hotel traits while keeping up with the trends.
Ask yourself, if these would help me increase traffic to my hotel and what other creative sales ideas for hotels, I can put to use that would help me. What are your thoughts about these 5 tips to get more visitors to your hotel website? Let us know in the comments below.