Images can attract attention like no other medium online, aside from video. However, Instagram is an online photo and video sharing social media site that offers the very best features of each.
With Instagram, your company can share photos and videos for your customers to improve their experience for customers. Instagram can be integrated with your company’s Twitter or Facebook profiles, which creates an impressive social media presence and image for your company or brand. It’s an easily affordable way to market your small-scale company.
Being open with your communications is even simpler when you sign your company up on Instagram since it permits the user to keep track of their clients and post comments on their photos. They can also allow your customers to engage with you by leaving comments and likes on your profile too.
With Instagram, it is possible to connect with more than 150 million users per month. There are a variety of methods to use Instagram for small-scale businesses.
1. Build an Appealing Account to Attract Followers
To make Instagram be a successful marketing tool for small-scale businesses it is essential to be able to attract a substantial number of people who are regularly exposed to content that you are posting.
To increase your followers, ensure you’ve got high-quality interesting material in the form videos and photos. This could be as simple as showcasing your products on a regular basis or having customers make use of your products.
Another method to increase your followers is to create photo contests on Instagram which will give followers prizes. Contests help you get followers as you must be a follower of the account to be eligible to enter the contest. Most of the time “regraming” the image associated with the contest is an entry requirement.
Be active every day and on Instagram so that you can keep your account active and interesting. Being open with your the followers you follow on Instagram is yet another way to get noticed. Commenting on your followers’ photos and following back can help keep you in contact with your followers.
You can highlight your customers’ interests regularly by resharing their pictures. Maintain high-quality content for the content on your Instagram account by creating images that are attractive and vibrant. Engaging the user in the photo is useful, so be sure to make sure to ask them questions in your comments on what they think about the product you’ve published.
2. Increase Engagement
Comments and likes can make or make or Instagram account. The usual ratio of likes and comments in Instagram equals 100 followers per comment. The company that makes swimsuits A Bikini A Day often offers its customers the opportunity to refer to their friends in the comments section through contests for best friends and sisters who can win swimsuits.
The idea of asking for feedback from your customers on photos increases engagement and all kinds of interaction with your target audience. Share interesting, entertaining images of your company to give your customers an insight into what goes on behind the scene.
Utilize hashtags that are related to relate to your industry and then create your own hashtags to make your company. More easily searchable through Instagram, Facebook, and Twitter. You can apply hashtags to any phrase or word and be creative. As it lets your followers interact with you by using their own hashtags on your photos.
Hashtags can be used for filtering content and making it easier to locate hashtags in social networks. Include a hashtag with your company’s name on each picture or video you share to increase the number of hashtags. You use in your content. Put up signs in your shop or on the internet to remind your customers to hashtag their photos of your product. So you can track those who are satisfied with your service and who is engaging your brand on Instagram.
You can make use of Instagram analytics to determine the effectiveness of your hashtags and. Hashtags can be a fantastic way to increase the visibility of your photos or videos. It can even play a role in crowdsourcing content that is posted from other people. Whatever your purpose is, using hashtags in your posts can make your content more accessible.
4. Contests and Campaigns
Contests and promotions are effective ways to get recognition on Instagram.
If you are planning to run an initiative or contest to run a contest or campaign on Instagram be sure to clearly define the objectives. Do you want to get more followers? Are you trying to find some innovative ways to promote your brand or increase awareness? If yes, select the right image, or video to share and then add a hashtag and invite all of your followers to take action.
Contests may give fans an opportunity to be featured on the company’s page as well as a prize for a product from the company, or even their image in an advertisement. Contests can be promoted via other channels on the social web to increase the interest of potential followers. Or if your business is on Facebook, you can also Buy Facebook page Likes Malaysia for gaining leverage.
Keep your followers informed about the progress of the contest by sharing entries or updates. The most important thing is that once the contest is over Follow up with the contest winners, express your appreciation, and give them the prize.
National Geographic, a magazine that has more than 3.7 million users on Instagram has launched. A campaign in which they invited contestants to shoot the most stunning landscapes around the world. Winners were awarded a fully-stocked National Geographic camera bag.
You can also run campaigns in the same way. Inspire followers to use the hashtags of your brand’s name and reward those who do so. Increase engagement by contests by inviting your fans to vote for their favourite contest entry.