When you’re running a business, it’s important to be able to convey your brand’s message effectively and cohesively. To make sure your customers understand who you are and what you do, you need to make sure every aspect of your business’s design has been thought out from the ground up, including packaging. Here are seven reasons why custom product boxes are important for your business’s brand image and why you should be considering them for your next order!
Protect your products
When you’re running a business, there are many things to think about. Where your products will be sold, who will sell them, what they will look like—the list goes on. When it comes to protecting those products, custom product boxes are essential in increasing sales and ensuring your investment is well taken care of. The proper packaging can make the difference when selling your product, whether you’re shipping or displaying your goods.
Promote your brand
You present your company as an authority and thought leader when you send a gift. If they like what they see or try, they’ll remember it, so custom packaging is important to marketing your brand. We all know that packaging is one of, if not THE most influential component of a purchase decision. Many buyers will choose a product with a more professional appearance, even if it’s cheaper and has fewer features than its competitors! Custom boxes are a great way to stand out from competitors while promoting yourself as an expert in whatever niche you’re operating in.
Enhance the customer experience
Imagine you’re visiting a shopping mall and purchasing a new pair of shoes. You try on several pairs, consider their different styles and colors, and ultimately decide to buy one. You notice no boxes available as you head to pay, so your shoes are wrapped in some crumpled-up old newspaper. Not a great way to experience your new purchase! This is where custom product boxes can help. The right packaging will enhance your customer’s experience with your brand by making it more memorable. When customers have a positive interaction with your brand. They are more likely to return and recommend it to others—which is precisely what you want when trying to build a successful business.
Stand out from competitors
If you’re in a crowded marketplace, your product needs to stand out from competitors. Custom boxes are a great way to achieve that by making your product more memorable, accessible, and visible to potential customers. It’s been found that having custom boxes increases sales by 14%. It makes sense, too – if someone is shopping online or in-store and sees something they like in a beautiful custom box, they’ll pick it up and buy it right away! There are endless ways in which custom packaging can be used as an effective marketing tool—so don’t underestimate its power!
Create excitement and buzz
While a custom product box might seem like one of those little things that don’t matter. It can play a huge role in getting your product out there and making customers excited to purchase. The first thing you probably noticed when you took that box off was how much care and attention had been paid to every inch of it. When you see something so well-crafted, you want to know
more about what’s inside. When people visit your custom product boxes, they’ll likely be curious enough to look at what else is available from your company—and they may even be inspired to share photos of them online!
Boost store sales
Custom packaging helps companies promote their products through several means. They need to stand out from their competitors in crowded markets. First of all, a well-packaged product boosts your sales. Custom boxes are also a marketing tool that makes your products more attractive and convenient, so shoppers will be more likely to buy them. Another benefit is that they can raise brand awareness; custom boxes contain your company logo and information about your business.
Increase trust with customers
When designing your product packaging, consider how it will appear on store shelves. The more appealing and professional your packaging is, customers will be more likely to trust your brand and purchase it over a competitor’s that looks less refined. This increases the chances of sales and helps you establish a brand image for yourself in your niche.
You can never go wrong with all these reasons to choose custom boxes! OXO Packaging comes for your help. Visit our website and get the perfect custom boxes for your business because your satisfaction is our priority.