If you’re in the business of making websites, it might be tempting to think that you have more experience and expertise than someone who works in marketing, but this isn’t always the case. Sometimes the two disciplines are very similar, and you can learn from both of them. Here are 5 things that a web developer can learn from a digital marketing agency.
What We Do
Every agency is different, which means their focus is going to be different. In our case, we’re a digital marketing agency that helps companies gain visibility and generate leads online. Our job isn’t just to create websites for our clients; it’s also to create an online experience for their brand that can actually compete with other brands online.
So what does all of that mean? It means we have to think about SEO and online advertising as much as website design – maybe even more. It doesn’t matter how great your website looks if no one visits it! And when working on SEO, for example, we don’t just think about keyword research (though yes, that plays into things).
We also think about competition in those areas – who else is using those keywords? What do they have to offer? Are there any opportunities we can capitalize on? If you’re looking to specialize your web development work by getting some experience in digital marketing, here are five things you should learn: 1) Keyword Research 2) Competitive Analysis 3) SEO 4) On-Page Optimization 5) Content Creation
How We Do What We Do
We develop websites and digital marketing campaigns. But how exactly do we design web pages, market to customers, and promote services? In our recent Behind The Scenes interview, we asked Digital Clarity’s account manager to share 5 insights into how we do what we do.
Here’s what he said: It might seem like an unusual pairing, but a digital marketing agency and website development company have more in common than you might think. Digital Clarity is both a digital marketing agency and a web design firm – meaning each department has unique insights on its respective process.
As part of our recently released behind-the-scenes video series featuring interviews with some of Digital Clarity’s key employees, I was able to ask Jared Matten – one of Digital Clarity’s most experienced project managers – about his work on both sides of those roles.
The Road Ahead
It’s no secret that digital marketing has dramatically changed what it means to be a web developer and web designer. No longer are you designing static pages that contain little more than a few paragraphs of text; today, you must master every aspect of online marketing. This includes everything from social media engagement to paid search. If you want to thrive in your role as a web developer, then it’s time to consider how digital marketing will affect your career in 2017 and beyond.
Here are five things web developers can learn from digital marketing agencies: 9) Embrace changes to SEO best practices: Google is always updating its algorithms and creating new rules for website owners looking to rank well on its SERPs. In 2016, Google introduced RankBrain, which serves up an additional layer of machine-learning AI that helps determine which results should appear first.
Who We Are
We’re not like other website development companies. We’re good at what we do. Our clients love us and our services are considered some of the best in our industry by those who know. We’ve worked hard to get where we are today, so you can rest assured that your project will be handled with care and professionalism from start to finish. So, if you’re looking for more than just another web developer, give us a call today.
Let’s talk about how we can help take your business to new heights. In fact, before you go any further, let me tell you why… Mad Digital handles itself differently than most digital marketing agencies; maybe it’s because we were trained in a unique way or maybe it has something to do with how we develop trusted relationships with our clients but either way, whatever it is, it makes us different enough that many people think of [your company] as one of the best digital marketing agencies on the market.
How to Make Great Websites
You could be forgiven for thinking that, if you’re looking to make great websites, you need to employ a website development company. This isn’t necessarily true; in fact, many of your own employees can build excellent websites if they’re taught how to do so. The following five tips should help you create better sites even if you don’t outsource their creation. – Use mobile versions: Make sure mobile users still get an adequate experience on your site by creating a second version of it especially for them.
Google prefers rewards sites designed for mobile phones. – Hire a designer: In some cases, hiring a freelance web designer or agency is necessary; after all, if you aren’t capable of designing websites yourself then what good are these pointers? – Compose a compelling copy: Don’t focus solely on form with your sites—pay attention to function as well. The compelling copy will draw people into reading more about your business or product.