A Guide to Engaging Your Business Audience

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It’s no secret businesses must grow their audience to maintain their revenue. Notwithstanding, how can you do this when competing against 31 million companies across the U.S.? You must find the right combination of tools to start engaging your business audience this year. To help you, here’s an informational guide.

Refine Your Customer Avatar

Among the steps in business plan development is the creation of a customer avatar. You list their income, geographic location, and pain points to resolve. The result is a customer profile used to develop products and marketing strategies. However, your avatar can’t remain static. It should grow and change as your business expands. In other words, there comes a point when you must refine the avatar to fit your current mission statement and product line. In doing so, you expand your company’s scope to reflect a diverse consumer market.

Build A Community

Your customers do more than purchase your products. They’re also a community of consumers that rely on you to resolve pain points. That being said, you need to do more than offer a simple thank you when they buy an item. You need to include them in a community.

There are several methods to make this happen. Creating a business page on social media helps them interact with your representatives. Using a mass texting service keeps your community updated on new products and business changes. A blog creates transparency, so your clients see what happens behind your company’s walls.

Experiment with each method above to find the right community builder. For instance, if you notice texts aren’t getting the responses you thought, refocus your efforts on social media.

Offer Customers Real Value

Your clients are happy to receive promotional material. However, they don’t want it to be the sole information. You’re bound to lose customers if you saturate their texts and emails with “Buy My Product” information.

Generating real value is a must to maintain their patronage. Go beyond standard marketing to discuss the origins of your products and services. Provide backlinks to articles and case studies related to your business sector. Don’t get too cerebral with the material. Although your customers are smart, they prefer material that’s a quick read.

Be Authentic

The days of the smarmy salesperson have passed. Your audience doesn’t want to hear overstated platitudes to buy your products. They want honesty and authenticity from your company’s representatives. One way to do this is through inspiration. Share your brand’s vision statement and why you decided on its premise. Inspire your customers with your ideas for a brighter future with your products. Paint a picture that shows them why you’re passionate about your products.

Add Entertainment Value

Not only does your audience want to be informed and inspired. They also want to be entertained. It doesn’t mean you put on a variety show. Rather, think of ways to add some excitement. Many companies now gamify material related to their products. For example, banks use online games to promote new processes. Some utilize these applications to encourage their community to earn rewards in exchange for time played.

Another option is to offer free events related to your industry. Focus on presentations that further inspire your clients to be better people. Think in terms of TEDTalks or famous motivational speakers who engage a crowd.

Think Outside The Box

While some feel it’s an overused term, thinking outside the box is how businesses reach their bursting points. Be prepared to take leaps of faith to engage your business audience. Look at what others in your industry do and see how their actions can be taken to the next level of success. Build a physical community instead of a virtual one. Examine ways to get people together to design a better life with your products and services. Although they might not be the focal point, what you sell will certainly be part of its foundation.

Don’t quit if an outside-the-box idea doesn’t work. Either turn it on its side to find a new angle or look at another audience-building scenario. Keep fine-tuning these items until you come up with a unique solution.