The logo design process can be difficult to explain directly: each graphic designer has their way of developing a logo. For some, it’s organized and disciplined – 60 minutes of Concept of Logo Design followed by 90 minutes of implementation, all while listening to their favorite album for creativity development. It looks like will & grace reruns for others until they find inspiration from the advertising breaks. A logo design agency is a great option to get the best professional logo.
We outline a general logo design process that you can use as a starting point. We will show you how you can combine research and analysis with creative creativity and create a unique logo design. Below are seven basic steps for logo development.
Logo Design Process:
Evaluate the brand:
Your first step in the logo design process is understanding what the brand is made of and your business goals. This phase is known as client discovery. No logo design suits everyone – the logo is as good as representing it in society, so it is not effective if you do not know what impression the brand wants.
Research the industry:
The next step in the logo design process is to explore what types of logos are available to competitors and industry leaders. That is called the Industry Discovery phase and can mean the difference between a general logo and a logo that is very far from the left field.
Determine the usage of the logo:
As with market strategy, the physical or digital space that the logo occupies should also determine your design options. Find out where you can use the logo – this phase is known as Application Discovery. Even if you don’t have a complete list yet, the sooner you can predict how your logo will be used, the better logo development. You can identify where your logo needs by color model, shape, or even the design software.
These are some common use cases for a logo design:
- Website icons
- Signs and banners
- Product packaging
- Advertisements
- Social media profiles and banners
- Business cards
- Company letterheads (invoices, internal documents)
- Email marketing campaigns
- Marketing swag (pens, shirts, mugs, etc.)
Sketch a variety of logo designs:
If you have logo ideas, you may need to advance your logo design software. But before you start with zero in your final design, take the time to outline many ideas. Sketching is cheap, easy, and fast, but most importantly, it is an effective tool for brainstorming.
Create digital drafts:
Right now, you need to have messy smorgasbord logo sketches and also better understand how you want the final logo to look. Take drawings of your three best and recreate them in your design software. That is where your final logo creation begins.
Refine your logo according to feedback:
Getting feedback on your proposal is the easy part. The real challenge is to interpret and respond to customer feedback. Ask additional questions and use your best judgment to decide which feedback is most valuable. The job of your logo is to represent the brand, and the question you need to ask yourself is whether the input will help the logo do it better. If not, you should politely state the reasons for your design options. At the same time, you don’t want your logo to be so complicated or expensive that you don’t want to see any flaws.
Getting feedback on your proposal is the easy part. The real challenge is to interpret and respond to customer feedback. Ask additional questions and, in your best judgment, decide which feedback is most valuable.
Prepare and deliver final design files:
Once your logo is ready, it’s time to upload the latest files! You need to know what design files your client needs to begin the process (if it has unique requirements). But in general, it’s best to include:
- Layered source vector files such as AI
- Low EPS / PDF files (for clients using different vector programs)
- High-resolution raster files for the web, including PNG with a transparent background
Include basic logo variations such as full color, black, white, and monochrome. If you use the default font (instead of the regular font), you will also need to overwrite the text. Otherwise, it will change the font on computers that do not have it installed. To avoid any mistakes, it is recommended to get your work done by a professional logo design agency.
Conclusion:
You can say that good design requires talent, but you’re not sure what that means or if you have it. You can say for sure that large logos are not created by chance. The result is critical thinking, asking, collaborating, researching, failing, and starting again.
Every detail of your logo – colors, fonts, sizes, shapes, etc. – can affect the kind of impression it makes on customers. While every viewer may not hear your logo at the end of the day, a solid logo design process is your best chance to bring your brand vision to life.
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