In today’s business world, the first way a customer is introduced to a business can be through their website. Users will use a search engine to find businesses near them or online that meet their needs, and that’s the first time they hear about a business. If you want your business to stand out, you need to avoid some common e-commerce mistakes. A great way to avoid these mistakes is by partnering with an e-commerce web designing company like MacRAE’s.
At MacRAE’s, our mission is to take care of all aspects of your website, including the appearance and features to help your customers have a better experience. No matter what type of business you operate, we have solutions to highlight your products and services. We’ll discuss our services later. First, we need to talk about which e-commerce mistakes to avoid.
4 Common E-Commerce Mistakes
It’s difficult to predict how the sales market is going to fluctuate. The 4 common e-commerce mistakes to avoid are:
- Poor-Quality Product Images
- Non-responsive Webpage Design
- Slow-loading Pages
- Poor SEO Use
When you partner with our e-commerce web design agency, you will certainly avoid these 4 mistakes. Let’s discuss them further.
Poor-Quality Product Images
Selling products online isn’t as simple as uploading a product and calling it good. The images you upload to your website are a direct representation of your product, so you should avoid uploading poor-quality images. Examples of poor-quality images include blurry or dim images, images with distracting backgrounds, and images that are low resolution. Pixelated images can give your business a bad reputation.
One way to avoid bad-quality images during e-commerce web designing is by hiring professional photographers. They will give you high-definition pictures, so the images look great on your website. You can then send those images to us, and we will upload them to your website for you!
Non-Responsive Webpage Design
The most crucial mistake you should avoid with e-commerce web designing is a non-responsive webpage. If your customers can’t access your website, they can’t make any purchases. A responsive web design should make your e-commerce store accessible on any device, including smartphones and tablets.
It is especially important that your website be accessible from a mobile device. More and more people are using mobile devices to shop each day, and not having a mobile-friendly website will result in less sales. Google rankings are also affected if your website is non-responsive.
Online customers want results fast; they don’t want to sit and wait for a website to load. If a page takes longer than 2 seconds to load, it is considered a slow-loading page. When a website takes too long to load, customers will leave the website and find one that loads faster, especially new customers. You don’t want your competitors taking your customers because of a slow website.
One reason your website may be slow is because of how it’s designed. If there are too many components to the website design, it will cause longer load times. At MacRAE’s, our web design services team is experienced in designing simple, professional websites that won’t cause your website to slow down.
Poor SEO Use
The final e-commerce mistake to avoid is poor SEO use. Your website needs to contain content that includes keywords to drive traffic to your website. Keywords are the words that will match a search engine query, such as, “Where to find web design services.” These keywords will return website results that contain the keywords.
If you partner with our e-commerce web designing company, we will optimize your website content for you, taking the stress of keywords off your hands. We use both on-page and off-page optimization to help your website trend in your location and globally.
MacRAE’s Offers E-Commerce Web Development Solutions
We will help you through every step of the e-commerce website development process. Once you have a customer on your website, you need to give them hassle-free purchase options. We can help you create a fantastic e-commerce store! Our services include:
- Choosing the right e-commerce platform for your business
- Responsive design to adapt to various browsers
- Design for ease of use on mobile devices or computers
- Creating categories and tags for your online offerings
- Ensure optimal page loading speeds and easy navigation
- And more!
We can also help you by creating keyword-rich content for SEO purposes. When you hire us as your website designing company, you are not just getting a service; you are also gaining a trusted partner.