Content Commerce and Content Planning
The most common mistake you make as a(Buy Facebook Likes) marketing professional is to make an entire collection of different content pieces and then release them in random order.
Even if they’re all connected in the same subject, they will not be a factor in your business if they do not connect and collaborate to guide customers through the sales funnel.
Make sure your marketing funnel steers your content development to make the most of your plan. Certain content works best as lead magnets for the top of the funnel, whereas others are better suited to help you make a sale.
Top Funnel Content
This content is for prospects and leads who are cold. These are the ones who are either unfamiliar with your company or don’t have enough information about you to make a purchase decision.
Top-quality content should get your potential customers eager to connect with your company. Humor, originality, and authenticity can help your content stand out during this period. The common goals of top-funnel material are to generate leads and nurture prospects. These are the kinds of content that generally are successful as top-funnel pieces:
- Blog posts
- Lead magnets (valuable and free sources)
- Explainer videos
- Informative and interesting newsletters
For more information on using content marketing to create top-of-the-line initiatives, look up our video series on how to draw new customers using content marketing.
Middle Funnel Content
Middle-funnel customers are aware of the brand but haven’t purchased it yet. They may not fully comprehend your product or service or realize how it could simplify their lives.
Your job as a marketer is to assist people in the middle of the funnel in considering their options and provide more understanding of your services. The most effective content for those in the middle comprises:
- One-pagers and flyers
- Software downloads
- Educational sources
- Coupon or discount club emails
Bottom Funnel Content
The customers in the bottom funnels have their credit cards in hand and can make a purchase but haven’t made the purchase. They could also be former customers that are considering purchasing another time.
Content for the bottom of the funnel should be focused on securing the customer. It should highlight that you’re trustworthy and the most practical value, or even the most efficient in doing what you’re good at. It should encourage customers who are already customers to come back to you for more.
- Newsletters for companies
- Case studies
- Pages for landing
- Demo videos
- Rewards programs
- Trials for free
- Letters and direct mail
- Learn More about Content Marketing Strategies to try
- Writing Creative Briefs The Nitty-Gritty
After you’ve determined the kinds of content you’ll need for each phase in your process; you’re ready to dig into the details and compose your unique briefs. Briefs can range from a paragraph to an entire page (or two), provided that it communicates to your designers, writers, video editors, and other professionals what you’re hoping to get. The following are some suggestions to include:
Headline or Title
Create your titles, headlines, title titles for lead magnets, and so on according to the subjects you’d like to discuss or the keywords you wish to keep in your list of keywords. The title should be informative and captivating. Even with the best content, you can create, your audience will not be able to consume it if the headline isn’t engaging enough for them.
How does the final product appear to be? Is it a blog article or PDF? Or a printed eBook? Are you looking for video content or social media images? You must specify the final file format you require designs, final files, or both for design content.
How is this content going to be distributed? It could be through your site, a guest post on a popular media site, YouTube, or a podcast platform, for example. A Facebook post that is organic has different requirements for technical and best methods compared to one posted on Instagram. Instagram post, so you must design your expectations.
Word count If it’s written content, How long do you think it should be? A blog post could be anywhere from 800 to a 1500-word category, while long-form content can range between 2,000 words and the tens of thousands.
Description and purpose What should the content be about? What are the questions it should answer, and how should the reader or viewer experience it after reading it?
Call to action How do you wish your person to do following their visit to your website – click the button, mail an email, make a call, or even purchase something?
References You may have transcriptions of SME calls or reference URLs images on Pinterest and Shutterstock (for designs) or any other information that can help your creative team understand your vision. Include it.
Learn Further: Make an Agenda of Blog Topics
How to Do High-Quality Content Marketing
Because the most critical factor to success in content marketing.
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This year (and beyond, We’re willing to bet) is the quality of content over its quantity. You’ll receive the most value for your investment if you concentrate on producing top-quality content.
Here are a few suggestions to create successful content:
Be aware that you only are paying for what you get. Many content producers are chasing the bottom of the barrel and charging a small amount to create content. But, it comes with an expense for you. If your content isn’t explicit or well-designed, the content could hurt people’s perceptions of your brand or business.
Find specialists instead of generalists. It’s now easier than ever before to locate a person with the exact skills and experience you’re searching for. Utilize platforms for freelancers such as PeoplePerHour, Upwork, and Hubstaff Talent to find the best contractor for the task.
Improve and measure. Don’t let your content go out into the world, then move on to the next task. Make use of the tools available to you.
Do not be a salesperson. Content marketing isn’t about promoting. Advertising is for that, and they’re changing to a customer-centric model. If you create content that reflects your customers’ lives and strips the self-importance out of your writing, You’ll create content worthy of reading and sharing.
You are the only one who can do it. With more and more information readily accessible for free online and in the form of answers, having a list of questions isn’t enough to draw the attention of potential customers to take action.
If you’ve got an original perspective or an exciting story to tell, share it because no other person has that gift to share. Make sure your content marketing has a unique feature that people can’t find elsewhere.