This article shows the most frequent errors (or, better still, the horrors) that can occur when creating a dental practice for a medical website.
If you don’t know why you should have a website for your practice, I suggest you read the article “The medical website for the dental practice: how and why.”
Here are the ten most common horrors of building a dental practice website
Build the medical website without a preliminary analysis
The medical website is not and must not be the same for everyone. Therefore, it is necessary to analyze your studio’s potential. It is currently positioning, both online and offline, as a competitor.
Creating a medical website for the dental practice is the consequence of this analysis, after which it is possible to decide whether it is appropriate to continue with the project or evaluate other tools.
Be wary of presumed professionals or agencies who skip this phase because, most likely, the project will be ineffective in the medium-long term.
Not having time to devote
As for the construction of a house, after having analyzed the territory and the sizes, we proceed with the property’s design.
Just as the home architect, the Web Designer, or the medical marketing agency you rely on will do your medical website design.
It is, therefore, important to keep in mind that there must be an active collaboration between you and those who support you in the project to obtain the best possible result.
Alternatively, you can identify a figure within your staff who will take charge of the collaboration.
Relying on the wrong hands
First of all, as mentioned a few lines above, if the professional or agency you contact does not do any interviews with you and does not try to know your business, this is a first alarm bell.
Carefully evaluate the approach they have with you. For example, do you perceive that they are interested in developing the site as soon as possible? But, on the other hand, do they give you the impression that it is all too simple? Do they tell you will have a queue outside the door with the website?
So if these thoughts have crossed your mind, you probably rely on the wrong people.
Build a medical website
The medical website’s goal is effective in doing its job to achieve the planned results.
An experienced provider will know how to do things best, and when you are about to give him advice, he thinks of those patients who want to explain to you how to set the teeth on the total prosthesis.
A medical website built to your taste and not based on what users like will most likely be ineffective.
Let an experienced web designer, who has already seen and done so many other sites, decide what to do.
The website must be designed according to the people who will read it. In technical jargon, it is defined as user-friendly. Still, I try to develop a project that I would describe as user-centered, that puts the user at the center of everything, studied and designed in every detail according to the real needs of the people browsing the site.
If you learn more information please visit https://www.healthcaremarketingagency.net/
Choose the lowest quote.
A website is a business tool, not a game, so professionals must do it.
So beware of your assistant’s cousin who “fiddles with the computer” and proposes to create the website in exchange for a teeth whitening.
If a dental laboratory offers you a crown at half the average market price, a quality problem must necessarily exist!
The same happens on the website. The lower the quote, the more the chances are that the quality of the work is common.
This does not translate into always choosing the highest estimate but evaluating well where there was a large price difference with the same services offered.
It is necessary to evaluate every quote we receive carefully. It is equally important to select two or three sections at the most to prevent the selection phase from getting too long.
Ignore the technologies used
Websites today must be dynamic. They always offer new and updated content useful to people looking for information. Furthermore, Google also rewards sites that publish quality content frequently.
Several CMS (Content Management System) software allow anyone to insert, edit and update content independently.
The most widespread and intuitive CMS is WordPress. It is a software that offers three main advantages:
- It is SEO-friendly, i.e., easy to read by search engines.
- It is easy to use (allows you to edit the articles or pages of the site to update it).
- It is an open-source platform, and if by any chance you don’t feel comfortable with your web agency, you can change it without losing your sight. Just find another that knows how to develop with WordPress.
Focus on unnecessary details
In developing a website, one of the biggest common mistakes is the excessive fixation on aspects related to graphics or “special effects.”
Most potential patients will be interested in the content on your site and the value you can offer it, so it’s important to focus on content that needs to be simple, clear, and effective.
“A design is effective when nothing is left to take away.”
This is the extrapolation of the concept you have surely already heard “Less is More” or “less is more.”
The elements of a page evenly distributed help, for example, the navigation of a website, making it intuitive at first glance.
This helps the user, who, in case of a too complex structure, would almost certainly want to leave the page.
Look at the simplicity of the Google home page, the most visited site in the world.
Copy the site from competitors
In my work as a Web Designer, I confess that I have often heard this phrase:
“I would like a site like that of (competitor’s name).”
There is nothing wrong with observing competitors, understanding their strategies, and taking a cue to improve. Indeed, it is very useful.
A very different thing if, on the other hand, we are thinking of copying someone else on an equal footing, thinking that if he was successful, we could replicate this success by mocking him.
Pure madness!
For these reasons, it cannot and must not be the same as another.
I don’t have a strategy.
A professional website is of little use without a strategy to make it work.
As I said in point 3, if the people to whom you are planning to entrust your online project do not prepare with you, some actions to be taken after the publication of the site, such as an SEO campaign (positioning on search engines), probably they are inexperienced people or crafty people who pretend to be what they are not.
Believing that by making a site, the job is done
First, the platform on which the site was developed, for example, WordPress, must be constantly updated and protected from cyber-attacks.
This guarantees you to maintain or even improve your search engine rankings.
Then it must be monitored and measured. Finally, you must know the results it generates using tools such as Google Analytics or similar.
These tools are usually included in the quote presented to you. Otherwise, ask the professional concerned for clarification.
In recent years, technologies have evolved quickly; therefore, it is good practice to make improvements to your site occasionally. It may also be necessary to redesign some parts to keep up with the times.
Finally, traffic acquisition channels are needed to bring users to the site.
Final Conclusions
As you will have understood, the website for the dental office is a very important tool and requires a minimum of attention to be truly effective.
It is not a type of project that requires you to do everything, but by relying on the right people with the least effort, you can get the maximum result.
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