Introduction
Over the past few years, people have started businesses on a small scale from their homes.
This helps them make a small substantial amount at the end of every month.
There can be a lot of products like soaps, candles, cookies, creams, etc.
Due to the advancement of social media and the internet, people sell these things over the internet.
They take orders and get these things delivered to their customer’s doorstep.
All these products that are made at home do not cost too much and are sold at high prices
because people love to buy those things that are natural and organically made.
For these small businesses,
they require some sort of packaging in which they can place their product and present it to their customer.
When you go shopping, you might have seen hand-made soaps placed in brown packaging.
This can either be a brown box or wrapped inside a brown paper.
This packaging is a way to show customers at first glance whether the item is organic or not.
Protection a Must Need
Even though you have made products at home and this might be inexpensive,
but still these items require protection. You need to protect them from outside pressures.
Let us have an example to make the point clear.
Let’s say that you make soaps at home and you want to sell them online.
Now you have got an order and you want to deliver them to your customer.
Now obviously, you’re not going to deliver the item as it is and you will pack it.
Hand-made items are packed differently and they show that these items are hand-made.
Packaging is really important to provide protection to these soaps.
There can be a lot of factors that can be put into it.
Maybe during delivery at.
Any time
There is a jerk to your soap or maybe delivery services have placed so many products upside
down on one another that it may even receive damage over there.
So, good packaging can be used to avoid these damages that can harm your products.
It is not always important to use kraft paper for hand-made products.
You can also use other materials like corrugated which is tough and resilient.
Cardboard and rigid are also good options that can provide great protection.
Have Brand and Product Information
When you get a customized box for your hand-made products you need to have product and brand information.
Although manufacturing from home but still you can make it a brand
when you start this online business.
All this information is necessary to be placed on the products.
For example, let’s have an example of hand-made soaps again.
Your customized packaging should have your soap brand name, related taglines if any,
any precautionary advice for the customer or if expected expiry date, etc.
All these pieces of information are important to be placed on the packaging
to make the customer completely aware of everything.
You are also being transparent which will help you to build trust and the customer will come
to you again after purchasing the first time. So, never neglect these pieces of information.
Gorgeous Packaging A Way to Attract Customers
Knowing the fact that you are not a big business that sells at a big level but your products will
compete with theirs when placed in retail or marketplace.
So, what do you think should you do to make your packaging look attractive?
You might be thinking right.
You can have small attractive illustrations or any striking tagline that would make people want to buy your product.
Let’s exemplify this. Say that.
You’re a jewelry manufacturer making jewelry from home
You got a customized box for your jewelry but it was a simple box attracting no one.
Even when being placed it is not getting any attention.
Wonder why this happens to some of the products that are placed?
The reason is the attraction. The box is made so simple that people never notice it and
if someone does, they have a look and ignore it.
So, add gorgeous embellishments like make the box
have nice finishing on the printed elements like gloss, matte, or spot UV.
Shape and Size of The Packaging Should be Monitored
Your hand-made products are very valuable and people would prefer using
them that means to attract them you would need to have good packaging.
For that make your customized packaging in appropriate shape and size according to your product needs.
And try to keep these inducted.
Let’s say if you are selling scented candles and
your packaging is either too big or too small this would have a negative impact on the customers.
You can also have multiple style options for your packaging.
You can make your packaging have auto-lock styles, seal end, etc.
The style, shape, and size of the box go hand in hand.
You need to have an appropriate size that looks good when the product is delivered.
Extra big and small packaging that barely holds the
product can make a negative impression on your customers.
Conclusion
Having discussed all the points we can conclude that with more technology and
industrialization there are people that still prefer the use of organic and hand-made products.
The market size may be small but still, people are selling and purchasing these items.
Make your hand-made items more accessible and attractive to people by using customized
packaging for your hand-made products that attract more customers.
