Job posting can be either an agonizing or an exciting strategy for attracting talented employees to your organization. The competition is high and the pandemic has opened doors to different job opportunities. Resources now look for more than just a job from an organization that will help them to grow into a better and refined personality.
Hence it is very important for them to consider what kind of organization they are entering. As a recruiter, you should therefore pay attention to how you are presenting your organization to the world of recruitment. Here are some job posting tips that you can try when posting a requirement on job posting site.
Pay attention to these points when posting a job on job sites
1. Keep it short and precise
Did you know? Job posts with 150 words are likely to attract more candidates than a lengthy job post? Candidates are searching for a job and they are short of time. The goal of your job post should be to help them understand what your requirement is and whether it what they are searching for. The shorter the content, the more likely they are going to take fast actions.
2. Don’t use archaic jargons
Today, the entire idea of how a job should be done is changing. Employees are not looking for posts that are archaic and cliched. They are looking for more challenges and creative responsibilities. While it is okay that you throw in some job keywords that will enable them to identify a similar looking position, make sure to go beyond it. For example, the role of a Technical Writer is not about how much he or she is technically sound but it is more about how capable he or she is to effectively communicate a technical meaning to a target audience. It is therefore important for the recruiter to be fully aware of these things. Make it sound interesting and not just some regular 9 to 7 job. Talented employees are not looking for one.
3. Emphasize on clarity
Clarity is a good employee-to-employer relationship builder. Your job posting should be absolutely clear when it comes to the following —
- Job title and description
- Location
- Roles and Responsibilities
- Qualifications / Requirements
These are some of the fundamental points that a resource is always concerned about. After these are covered, you can then add secondary elements like compensation, job perks, etc.
4. Post your Job opening early in the week
Typically most of the applications occur early in the week. So if you have a job post queued up at 5 pm, do not expect a tidal wave of applications.
5. Use gender neutral words
First of all, although there are many renowned recruiters who ask applicants about their gender. It is not a good point to be included in an application form, especially in a global age that we are living in. Your organization outlook should be welcoming irrespective of what gender the applicant belongs to. Besides, did you know that men applied to jobs 13% more frequently than women did? That means there could be more female pool of talent out there and you are not even putting the opportunity to good use.
Help your organization build a better employee-employer relationship
Job postings are often the first connection people make with your organization. Therefore it is absolutely necessary that your job posts give away a positive message out their to candidates that will help to build mutual respect, identify mutual goals, and initiate collaboration.
So now that you have read the article you know that the competition in job market is enormous, the pandemic has brought up plenty of new employment prospects and it is in the hand of recruiter who post the job online to create a valuable first impression so keep this points in mind while posting your next job.
