The endorsement of unique bakery boxes is an effective way to increase sales. Your customer can vibe the taste of your confectionary items through your packaging design. The question might pop up in your mind. Because of this, bakery products must be packaged in custom boxes. The reason is quite simple. Just like any other product, food items also need standard packaging. Food packaging is even more necessary as it provides a protective sheet to the eatables.
The use of custom bakery boxes is an effective way to inspire customers. This is because the outside presentation of the item is the first thing that can make you feel the delicious taste of the food item. Anyhow, let’s drag into the importance of food boxes.
Tips to Design the Box
It would not be wrong to say that while designing a packaging box, the size of the box is the foundation of the whole phenomenon. It can either bring you success or loss. To get the best out of the packaging strategy, it is crucial to choose the box size wisely. First, get the whole idea of the confectionery item that you are going to pack. Confectionary items may include biscuits, cookies, cakes, and pastries. Each product’s size varies as per the order size. In this way, you might need small as well as large boxes.
Before placing a big order to your packaging manufacturer, make sure you have chosen a right-dimensional box. You can first test a sample box to ensure whether it will be suitable for your bakery items or not.
The box material has a significant role in packaging. For this purpose, kraft boxes come on board but these boxes cannot be used for every confectionary item. Kraft paper is light in weight and is flexible to be cut and molded. However, for comparatively heavy bakery items, corrugated cardboard boxes are also used that can help to transport the foodstuff safely.
Another important thing is to select the printing details. Well, it can be entirely based on your preference following your consumers’ demand. You can either make the packaging with a colored theme printed on the box or you can also go for simple plain boxes. Where photography-based themes boxes are attractive, plain boxes of single colour also look aesthetic.
Additionally, some bakery products require well-packaged inside inserts in order to prevent any damage. As you are selling products online too, you need sturdy packaging that can help you safely deliver the products. They can help to retain the shape of the confectionery items such as cakes and fluffy pastries. Anyhow, the inserts can also be made of kraft paper.
Type of Customer
Add-ons also play a vital role in making the packaging more alluring. For this purpose, you can add plastic windows to the boxes so that your pretty cakes can be displayed. It will build trust in customers and such types of boxes can also be used as gift boxes. Moreover, if you are using a simple box and you want to induce creativity into it, use ribbons and twines to make it extra vigilant.
Then comes the style of the box. You can add diversity in the sizes of the custom bakery boxes. For instance, you can also use heart shape or pyramid shape boxes beside simple square boxes. Proficiently use the printing details. Besides choosing colors for the packaging containers, it is also important to add logo design and the company’s name. It will help the consumers to know about the beholders so that they can remember your delicious bakery foodstuff whenever the need arises.
Communicate the Professional
Choose a more visible font style. Also, use embossing and debossing into the printing. It will help to make the company’s name and logo even more effective.
Besides printing, also use lamination. It will communicate the professional side of your confectionary. You can either use gloss or matte lamination. Generally, people don’t consider lamination as important as they are. If you are not using a lamination factor in your packaging solution, go for it as soon as possible. It is advantageous as your food items are oily and when they are placed in a box, they make the box greasy which can make the customer irritate. To prevent such circumstances, it is crucial to use lamination.
Bring Value to The Business
Bakers are considered as creative workers that not only integrate uniqueness in making cakes but they are also extra vigilant in representing their products in the best possible ways. Using high-end packaging can tell people about the beholder’s sincerity. As the rivalry among confectionaries is great, you cannot neglect the packaging part as it greatly affects your business growth. Make your packaging box as convincing and attractive as possible.
Make Your Brand Visible
Where prevention is the major reason for using custom packaging, one cannot deny that packaging is a cost-free marketing tool. When you use eye-catching designs of boxing, it will surely inspire the decision-making of the consumers regarding purchasing. You will surely stand out from the crowd since you offer high quality and pretty packaging.
As gifts, beautiful cakes and delicious cookies are very popular. When customers place an order on a special event such as on a close friend’s birthday or a wedding ceremony, it will become a part of their memory. If you gave them a good experience, your confectionary name will surely pop up in their mind whenever they rewind those special memories. To sustain the chances of repurchasing from the consumers, it is crucial to give them a remarkable customer experience.
The use of bakery boxes is necessary to retain the taste of the food items. By following the above-mentioned tips, these boxes deliver the order efficiently at the consumer’s doorstep. You can make your brand more memorable with good packaging that not only helps you be recognized but also makes a lasting impression on your consumers.