What Is Guest Blogging?
The term guest blogging refers to the practice of contributing written work to the online property of a third party. Since it’s an off-site SEO tactic, many authors employ it.
- Boost the number of visitors to their sites
- It boosts the site’s profile among users.
- Helpful in obtaining Google Authorship
- Raise in Brand Recognition
Both the guest blogger and the blog that hosts their content stand to gain from the practice of accepting guest posts.
When done properly, SEO guest blogging may increase traffic to your site and strengthen your relationship with the hosting blogger. With guest posting, you may boost your domain authority and search engine rankings by gaining access to high-quality inbound connections.
Ethical Guidelines for Guest Blogging
Ultimately, you want guest posts to:
- Inform the listeners/viewers
- Get the word out to the intended readers about the blog.
- Getting quality backlinks should be secondary to raising brand recognition.
Taking this tack will ensure you don’t violate Google’s webmaster guidelines. For more on guest blogging ethics, consider the following:
1. Contribute To Reliable Websites
Before writing a guest post, it’s crucial to learn as much as possible about the host site as possible. You need to discover a site that is both user-friendly and content-rich. Examine the site’s popularity by looking at how many people visit it regularly. The strength of a website’s backlink profile is a major factor in how well it ranks in Google’s search engine results pages (SERPs).
2. Write For Niche Sites
Ideally, you’d like to find a site whose readers share your passions. Increasing your domain authority and guaranteeing relevancy are both outcomes of this strategy.
3. Content-Curated Websites
If any site uploads your work without reviewing carefully, then it’s probably not a good site. Good sites always examine material for quality before uploading. Verifying that contact information is provided is a crucial indicator of a trustworthy website.
4. Role of Anchor Text
To avoid looking unnatural in Google’s eyes, avoid using exact match keywords in anchor text. Google employs anchor text to learn about your website’s context, structure, audience, keywords, and more. So having a natural and diversified anchor text profile is crucial; tools like Ahref and SEMrush can maintain a balanced anchor text ratio.
5. Focus On Your Intended Readers
Your primary goals should be educating and informing your readers whenever you sit down to write anything. Avoid using the same keywords repeatedly if you want to avoid seeming unnatural. This will assist your content to have a natural appearance, and Google won’t consider this a tactic to circumvent their standards.
6. Use Caution When Reusing Existing Content
Article spinning, a spammy technique, is related to this. Instead of opting for “article spinning,” in which the same article is rewritten. At the same time, the plagiarism is corrected. You could instead conduct your study and deliver an article that is rich in both healthy content and originality. Writing unique guest blog posts that provide value to your target audience is preferable to repurposing material for publication on several sites.
How To Find Guest Blogging Sites?
If you want your guest post to be published on websites, you must develop engaging material that will attract readers and keep them on the site.
The two best strategies for locating suitable blogs for guest blogging are:
- Browse the web for potential prospects for example www.jetranks.com
- Using online platforms that foster communication between editors, writers, and bloggers.
The first method is far more productive than the alternative. Take the initial approach and delve a little deeper.
1. Looking for the best blogs
Step one is to conduct a thorough Google search using the term “Top Blogs List in (name your industry)” and then read each blog on the resulting list. There are probably not many blogs that will welcome guest posts from new authors.
2. Go into Incremental Search Mode
You may narrow your search results on Google by using one of the many available search operators. You may use Google’s “Keywords” feature while searching for a term to limit your search to just relevant results that contain that phrase. Example-
In other words, “write for us” is the magic phrase.
- Keyword Research: Niche Term inurl: Authors
- Keyword(s) in citation URL: authors
- words: “guest post” “search term.”
3. Find Active Bloggers
The majority of individuals and businesses use social media profiles to disseminate information. Inviting folks who consistently produce outstanding content to guest post on your site is worth your time. The use of search terms like Person name, or business name guest post might help you locate sites on which they are contributing.
SEO And Guest Blogging: How Do They Work Together?
One of the primary ways guest blogging might affect your site’s search engine optimization is through the links that point to it.
Google considers these links when deciding how highly to rank your site in search results. It helps your site appear more credible and trustworthy. If you want your site to rank well, you need to master the art of the Backlink.
2. Link Placements
If we insert the link within the article’s main text, it will help readers follow the piece’s logic and provide a sense of progression. If you want the link to be naturally clicked by the reader, you should always request that the blogger include it in the body of the piece. It raises the possibility that the blog’s readers will click on the link.
3. SEO Anchor Text
Google relies on anchor text from other websites to determine the location of your page. Therefore its utilization is crucial to increasing site traffic. In this day and age, there is a wide variety of text-
- Identifiable by a trademarked term: the name of your trademark
- Utilizing targeted keywords to improve search engine rankings, for example, “digital marketing.”
- Searches that include part of a given term, such as “XYZ specializes in digital marketing,” are called “partial matches.”
- Identify the Uniform Resource Locator (URL) of the page on your site.
- Fluffy chatter: this, that, this link, etc.
While using the same term may seem like the obvious solution, there is more to consider. Having material that appears to be produced specifically to circumvent Google’s criteria is a bad idea. Therefore it’s important to make your site look genuine. The quickest and easiest method is to work on gaining relevant links to your site and its content.
There is value in using guest bloggers. Gaining high-quality connections from relevant sites is the most crucial part of guest blogging since it increases your site’s visibility in search engine results pages and, in turn, increases your site’s traffic. In accordance with Google’s webmaster rules, guest blogging may be beneficial if done ethically and with transparency.