Often, restaurants replace their personal signage or traditional menus with digital menus. These displays use videos, graphics and customized messaging to keep customers informed. Read on to find out how to design the best digital menu boards for restaurants.
Digital menu boards offer a simple to use platform for marketing purposes and customer service. They are practical because they use minimal time and are an excellent outlet to advertise promotions.
This article will discuss how some of the best digital menu design teams create unique and visually striking menus for restaurants.
Discover the benefits of a digital menu board
What INSPIRED A Creative Digital Menu
Fewer restaurant mishaps with digital menus
There are many benefits to using a digital menu. A digital menu can be used to show off features of a brand, encourage people to purchase other items and create a sense of urgency for diners.
Digital signage software makes update your display as needed, every time. Content can also be scheduled to be displayed as frequently and your need.
Digital signage increases customer experience. Devices can be set up anywhere in the store and be utilized to show videos, graphics, or promotional information that entice customers walking in.
Digital menu boards can show your place in line and the wait time, but also present marketing material to make the wait feel shorter.
Utilize social media boards as well as a restaurant’s website to engage with patrons and improve brand recognition.
- How to design a digital menu board for restaurants
- Learn how to create an appealing digital menu for restaurants
- How to make a digital menu for restaurants
- Why the drop-down menu doesn’t work
- Using color for your restaurant digital menus
Use a scheme of one, three primary colors to show your menus to customers so they are not distracted by the visual.
3 Tips On Creating The Best Digital Menu For Restaurants
51% of marketers worldwide will agree that video is the type of content with overall, the best return on investment. Cinemograph often utilizes advertising and makes animations move against a static background. For example, an animated cup of coffee against its inclusive price demonstrates cinemograph and attracts attention to the coffee rather than the price.
How to decide what type of fonts to use for digital menus
Consider the distance of the screen from the furthest part of your audience and make sure your font is large enough to be seen from that vantage point. Utilize easy-to-read sans-serif fonts, such as Arial or Verdana, because views can clearly differentiate between characters in those fonts.
How one restaurant designed an excellent digital menu
For example, if you don’t know what to order, you can leave the message “ask about our specials” or “2-for-1 promotion”, and when you do know what to order later in life, those messages are still fresh in mind.
Marketing 101: Dabito discusses how to provide your customers with a realistic menu
Before using bland or stock photos, be sure to use real photos or videos of items that the company sells. Having a natural appearance can make them seem more appetizing. If taking photos in the dark, be sure to remove any shadows so events are visible. Check out other companies’ photos on Instagram and Pinterest for inspiration when framing your photo.
4 ways to design the best digital menu
- A Guide for Successful Restaurants to Build the Perfect Digital Menu
- How to Create the Best Digital Menu
- Below, we’ve provided an overview of the best practices to follow when creating a digital menu board and 3 examples from restaurants.
- Explaining how to build an automated digital menu for restaurants
Large fast-food chains are too large for individual franchise owners to create new promotions. Adopting AI means that they can delegate these tasks to one location where employees can update their content with minimal input.
For example, some large restaurant chains would have to rely on humans to manually update their menu boards. This is difficult because smaller chains could afford to leave the responsibility with individual managers, but larger ones don’t have that luxury.
How to focus on the target audience
Restaurants need a content creation strategy to improve customer service, upsell items, and increase revenue. They should segment customers, then create content tailored towards those different audiences.
Mamuska Polish Kitchen & Bar used behavioral data and customer segmentation, including who their customers were, when they came in, and what they ate. In doing so, they could tailor their menu items to offer more alcohol promotions for Polish tourists.
How to display entree options
In order to make the most of digital menu boards, it’s important to invest in a creative marketing strategy. Planning compelling images, videos and messaging will lead to successful sales.
Mitchell’s Deli hired a content creator to film their chicken rotisserie process in high-definition and place the video on their digital menu board. With this, they became more successful in selling rotisserie chickens and increased sales of other items because people who came into the restaurant wanted to see what else was available.