How To Promote YouTube Video And Get Subscribers [Latest]

Successful YouTubers and other influential video creators were asked to provide their best advice to promote YouTube channel. We selected some ideas that kept repeating themselves from among the hundreds of others, along with two that were quite unexpected.

From this information you can ultimately promote YouTube video.

The most crucial piece of information you should know before consuming the knowledge of the professionals is this:

Get real YouTube subscribers who watch your channel rather than individual videos. If your channel has a higher cumulative view time, your videos will rank higher and receive more exposure on YouTube, which is more than just a video platform. Each video will consequently see an increase in views.

These are the best strategies for increasing YouTube views and expanding your channel. The advice is offered by those who have already completed the task. They come from a wide range of industries and specialties, and some of them are small business owners, marketing firms, or influencers. Prepare to dazzle your audience.

Recognize your audience.

It’s wonderful that you are enthusiastic about what you want to convey in your film. But you don’t receive any views for doing that. You must first identify your target audience. Who is it that your video content is aimed at and who could use it?

Next, ascertain what they are seeking, how they are searching, and the kind of material that is most effective for them.

According to Amelia Munday, a marketing specialist at Custom Neon, a major producer and seller of uniquely created LED neon lights and signs,

Discover the content categories that resonate with your target audience, then attempt to enhance it by putting your own distinctive twist on them.

Marketing professional Ryan Stewart, managing partner of The Blueprint Training, offers the following helpful guidance:

It’s crucial to remember that various video formats appeal to various audiences. If you’re looking to expand your audience, try experimenting with various content formats to find what resonates with them the most.

Conduct keyword analysis

How do you begin to comprehend your audience and what appeals to them? Where do you start? keyword analysis You’ll observe that many of the suggestions refer back to conducting research for YouTube and video SEO.

It makes sense since in order to optimise your videos, you must understand how your audience searches. Youtube auto-suggest is one approach to learn more about it. Although this is a promising beginning, the outcomes are modest. You may find out much more information with a keyword research tool.

For instance, the Similarweb Digital Marketing Platform provides a keyword generator just for YouTube.

Amelia Munday emphasises the value of conducting keyword research.

“We immediately discovered that it was simple to target an audience that was too broad, resulting in a lot of empty impressions as the campaign was aimed at people who weren’t in our target demographic. More focused keywords and negative keyword lists were added to address this.

Simon Owen, managing director of Manchester’s Standby Productions, elaborates on YouTube keyword research and practical methods for boosting views on YouTube:

Basically, conduct keyword research to improve your videos for search engines. What and how are they looking for in your audience? Use sites like YouTube Suggest and Similarweb to research the most common search phrases related to the subject of your video, then add those keywords to the title and description.

Amelia and Simon are both marketers in big businesses. But does this apply to smaller websites and businesses that serve a niche market?

“As a brand, you need to go slow, allow yourself some time to think about how you can make the most of that YouTube marketing, be creative, and of course do some market research,” says one expert on advertising on YouTube.

Brian Case, Selkirk’s Director of E-commerce & Retail, says this. His business caters to a small but well-defined customer and operates in a relatively narrow industry. He might be on the verge of overtaking the competition in his industry because of his YouTube marketing approach.

Make titles and descriptions search engine friendly

You use the keywords you discovered throughout the research step here. YouTube ranks search results based on keywords that its crawlers discover in written content, much like any other search engine. The primary keyword should be used to frame your title and appear in your description. Then, you can include supplemental keywords in the description and YouTube tags.

Simon Owen continues:

“Be sure your title is well-written. Use a separator after the search term keyword that you want your video to appear for the most, and be as specific as possible.

When we queried the video marketers, many of them noted the significance of the title in various contexts. Ranking well and being found are one thing; capturing the interest and curiosity of the intended audience is quite another.

Make sure the headline focuses on what the audience wants to see rather than on you. Let them know what they will learn from your film and how it will help them.

Produce intriguing thumbnails

As a thumbnail, YouTube chooses a random clip from your video. It might be the most unlucky and tedious scene in the whole movie. YouTube offers you the option of adding your own thumbnail in addition to this one. You can make a brand-new thumbnail or select any other video moment from your video.

A lot of YouTubers invest a lot of time in making captivating thumbnails. It is simple to use and even comes with templates using tools like Canva. Each thumbnail is created by a skilled designer for some video marketers.

Check out these incredible thumbnails. Would you have guessed that this is a chess channel? Levy Rozman saw right away that he had to take drastic measures if he wanted to grab people’s attention. He made thumbnails that leave you wondering, “huh?”

obscene thumbnails to get viewers’ attention

Chess is not the most interesting topic for a video, so Levy wanted to find ways to pique interest with both his titles and thumbnails.

Although he may employ extravagant or even absurd-sounding titles, his main point is this:

“I never exaggerate the information in my videos. You will always get some solid stuff, despite the theatrical and exaggerated nature of my thumbnail or title. Never do I make a statement in the title that is not made in the video.

His GothamChess channel has more than 1.5 million subscribers.

Here’s another popular YouTuber whose best advice has to do with thumbnails. Chris Grayson, a social media guru and influencer coach who has over 57,000 content creators in his Discord group and 163,000 subscribers on his Youtube channel, says:

“First and foremost, you should take the time to make excellent thumbnails and titles for your films. Potential viewers will see this first, and it will determine whether or not they click on your video. Often, we work on the thumbnail for our weekly video for more than two hours. Unfortunately, a lot of newbies make the error of hurrying this procedure and employing a template to create a thumbnail in 5 minutes.

Owner of the baseball-themed YouTube channel EXE-Edits, Eric Terranova, concurs:

No matter what is on the video, viewers won’t click on it if the thumbnail is not visually appealing.

Over the previous six years, Eric’s YouTube channel has received over 200,000,000,000 views.These thumbnails convey what is in the video and are visually engaging.

see what others are doing

Examining what works for your competition might help you understand what appeals to your audience. Examine what comparable businesses do on their channels, including the types of videos they offer, how lengthy they are, and the level of engagement they receive. Consider what your audience enjoys on competitors’ channels for inspiration.

Utilise strategies for YouTube competitive analysis to look at how rivals increase their YouTube views. Recognize their video marketing tactics and effectiveness. You can use Similarweb to examine channel traffic and engagement metrics for benchmarking and personal goal-setting.

“You can obtain knowledge and ideas for your own campaigns, locate alternative keywords to target, determine the interests and preferences of the audience, and become acquainted with market trends.

Comparing your own video material to that of rivals is also advantageous. If everyone is imitating your creations, you are doing something right. Amelia Mundey stated.

Therefore, we looked at Custom Neon as an example.

Amelia completed her keyword research, without a doubt. Look how much better than the competition her organic traffic performs. Additionally, Custom Neon is seeing an increase in traffic from display ads, especially video ads.

What we discovered on the channel was a very novel concept that connects to our first piece of advice, which is to know what your audience wants. Custom Neon’s YouTube channel features FAQ videos. These are incredibly brief videos that address a single query regarding the business and its offerings.

Simon Owen explains why he is looking into the competition:

Make sure your material stands out from the competition. Act as the searcher first to explore what other content is like and how you might improve it before you pick up a camera. Is the audio mediocre? Are they providing a subpar response to the question? Does the video simply run too long for the question?

Post videos to blogs and social media

Distributing your movies through extra marketing channels is another powerful strategy to increase the number of people who see them.

Here is Jeff Moriarty’s motivational tale from his job as marketing manager at the family-owned company Moriaty’s Gem Art:

“Our family runs a jewellery store, and we’ve been putting a lot of effort into expanding our Youtube presence.

Even though we are a retail company, one of the most effective ways we have grown our Youtube Channel to over 80,000 subscribers has been through instructive films.These videos are posted not only on YouTube but also on Reddit. Reddit is frequently disregarded, but it shouldn’t be. On that social network, many of our videos have become very popular. Our most popular educational video was featured on Reddit’s home page, garnered millions of views on YouTube (over 6,000,000 to date), and gained us 20% more followers in only a few short months.

Reddit appears to have been the best option for Jeff’s line of work. Discover where your audience spends their time online and post your YouTube videos there. For instance, an excellent place to look is the websites where competitors post their movies.

For specialised businesses like this online retailer for aquatic products called the Aquarium Store Depot, embedding films in the blog and then advertising them on social media can also perform incredibly well. Their blog posts each include a video, which is what gets them the most views. Also from CEO and Founder Mark Valderrama:

“In my viewpoint, promoting and posting on many platforms results in both more views and readers. This cross-platform approach provides three times as many chances to get paid views and attract new customers as a single platform alone.

Watch the number of views and other YouTube information.

The quantity of views is but one sign of success. View length is most likely considerably more crucial for benchmarking, tracking, and continual measurement. The statistic, which is also a significant ranking element on YouTube, reveals whether your video material was actually valuable to the audience you attracted.

Be sure to compare your metrics to those of your industry and competitors. Baseball or neon signs have different averages than aquarium supplies or pickleball paddles, two specialty markets.

Additionally, Chris Grayson of StreamScreemer offers his opinion on the crucial metrics:

You should always monitor your stats because YouTube rewards channels with high click-through rates and high video retention. Trial and error will help you to discover what works, so don’t be scared to delete previous videos that no longer fit your channel. I frequently advise aspiring YouTubers that they shouldn’t count on getting any attention until they have 30 videos with quality content.

Interact with the audience and respond to remarks.

Display your concern for your viewers. Respond to comments to show your audience that you value and are paying attention to them.

One of the best practices, according to many marketers, is including a CTA. Encouragement of feedback and responding to remarks affects opinions at least in part.

“As soon as you start using YouTube, it’s crucial to increase interaction by replying to every new comment. […] Engagements are a key factor in YouTube’s algorithm and can be the difference between a new channel obtaining 1,000 and 100,000 views. Stream Schemes Chris Grayson says

Simon Owen offers the following helpful suggestion for how to do that:

“It’s a good idea to promote conversation and comments in your description, or you can accomplish this by making a pinned comment.”

Be dependable

The hardest obstacle for aspiring YouTubers to overcome may be persistence. The motivation also dwindles as the initial zeal does. On the other hand, viewers prefer reliable items. They want to be sure that you’re staying put.

YouTubers with experience establish a rigid regimen and releasing schedule. The fashion influencer Jenn Im, who has over 3 million subscribers and has been making videos for over 12 years, made a commitment to consistency 11 years ago.

“Showing up is one of the best ways to establish trust. Add videos. Decide on a schedule that will allow you to create a high-quality video in a reasonable amount of time. That happens to me once each week. This provides me ample time to actually put thought and creativity into each video I make.I made this commitment to myself back in 2011. Because of my dedication, I discovered that I became a better videographer with each video I produced. So long as you can consistently produce high-quality videos every two weeks, every month, and every two months, you’ll have a body of work you can be pleased with after a year.

Produce superior content

Your best chance of getting viewers to watch and return to your video is to make it of high quality.

For digital businesses, video marketing is increasingly being used as a conventional marketing strategy. You must maintain the same level of quality as your rivals in order to stay competitive. Poor audio or video quality may turn off some of your viewers.

Simon Owen is a strong proponent of excellence:

To offer yourself the best chance of outperforming the competition and keeping viewers on your video, invest in some high-quality equipment. Even if you optimise properly, your efforts will be in vain if your bounce rate is absurdly high.

Regarding quality, Amelia Munday sounds extremely similar. This is what she says:

“Be sure to provide your viewers something of actual value and respond to their inquiries. Here, benchmarking is essential. You want your videos to stand out from the competition. Locate your top competitors and evaluate the video’s audio, substance, lighting, presentation, and length on each level.

Consider purchasing equipment to guarantee excellence. This could mean the difference between someone viewing your video briefly or all the way through. the distinction between a view time and a high or low bounce rate.

Compile playlists

You want them to stay on your channel and watch a lot of your stuff. You can choose which video the viewer is suggested to watch next by creating playlists.

This simple technique raises the likelihood that a visitor will watch more than one video. The more the value YouTube places on your channel, the higher the view time, which raises your rating.

Nearly all of the channels mentioned in this post have playlists, and you can find suggestions for their videos to the right of the video that is presently playing.

Amelia Munday offers practical suggestions for creating playlists:

“Connect relevant ideas and topics. All of this may be supported by search analysis. Try to comprehend the problems, concerns, and inquiries that prompt consumers to look for your video material. Then arrange them appropriately.

It all comes back to research in the end. Utilise the resources that internet marketing has to offer after learning about your audience and your rivals. You’ll discover that determining what precisely works for you frequently involves trial and error and some experimentation.

Work along with others

Many YouTubers noted how beneficial taking advice from others has been. YouTube is also a community. YouTubers seek each other out for support and inspiration.

Similar advice comes from Ryan Stewart of The Blueprint Training:

“Interacting with other YouTubers in my niche by enjoyideos with my own followers has proven to be a really effective strategy for me. By fostering relationships with other creators and raising interaction rates, this ultimately boosts both parties’ views. ”

Bonus Advice from a Person Who Identified Particular Audience Needs

“Like other people, I didn’t have a lot of views right away after starting the channel. However, the quantity of views and subscribers surged after the names and descriptions of the videos were translated into several languages. The watch time has increased by 1,000%, I’ve seen.

Final Reflections

So, these are the best ways to promote your YouTube channel. Our most recent example should reassure you if you were concerned that video marketing wasn’t the best strategy for your industry or company. When you adopt the proper strategy, you may build your own place and will gain organic YouTube views. Simply continue learning and inquiring. With the most up-to-date and reliable online traffic statistics, Promozle is one of the best YouTube channel promotion services that can be of assistance in this situation.