Instagram has long ceased to be purely an entertainment tool. Thanks to the fact that it has already accumulated over 2 billion active users, it has become an ideal solution for companies, small and large enterprises or independent activities. Operation of the platform is simple and intuitive. You do not need more knowledge about its use, but remember that due to such a large community – it is not easy to stand out. The competition is fierce, so you need to have the right plan.
How to sell on Instagram If you do not have a corporate, professional account yet – do not hesitate. This is a special type that offers additional functions not available for standard profiles, and necessary for someone who wants to promote their products (store, advertisements, statistics, so-called CTA buttons, i.e. call to action, location, working hours, etc.).
Nowadays, it is Instagram that will allow you to reach the largest possible audience as quickly as possible. The platform allows you not only to advertise your products and services, but also to answer bothering questions from customers, interact with them, in order to finally convince them and encourage them to buy Instagram followers Canada. So, what to consider and what to remember to effectively sell on Instagram?
How does shopping on Instagram work?
Due to the fact that Instagram has created the possibility of shopping, many e-commerce brands have successfully developed their online store through this platform. Why would you not join them? This type of shopping allows, among other things, to mark relevant products in posts. Thanks to this, interested persons can easily see what a given company has to offer, assess whether they are convinced by specific products, compare the opinions of other Internet users and buy an item or service in an easy and intuitive way.
The photos of individual products are appropriately marked on the posts. After clicking on them, a separate tab is displayed in which the potential customer can find more details about the offer. If he is interested and convinced by the content, all he has to do is move the product to the basket and place the order. The income goes to you and the user can go back to the interrupted Instagram browsing. An interesting option introduced by the site is also the ability to search for an item through the image. This streamlines the entire process even more and attracts people who value quick and simple solutions.
First – quality
The photos and posts you post must be polished and of good quality. Activate your creativity, try to stand out from others and take care of aesthetics. Attractive photos will attract the attention of users and make them take a closer look at your profile instead of “clicking further”. More interactions with Instagramers will increase the visibility of your business, thanks to which the group of potential customers will significantly expand.
In addition to drawing attention, one should not forget not to mislead users. Even if you come up with the most distinctive name in the world – it must refer to your content, be its introduction and invitation at the same time. Ideally, it should be the same or very close to the brand name, relatively short and memorable. Thanks to this, if someone wants to find you – they will quickly remember your company and search on Instagram.
Now let’s move on to the photos. Profile and username is your main business card. We know very well how important the first impression is, so make sure you look as good as possible. First of all, the main photo must be clear and should refer to your products. However, choose minimalism. Reveal yourself slowly, show your profile profile a piece of what is hidden on your profile.
Another important aspect is consistency. After entering your profile, the user must see a nice, harmonious whole. Pictures cannot differ too much from each other, it is worth keeping them in one design.
The last thing is to mark your posts appropriately with hashtags. Using hundreds of signatures may make the post appear more often to other users, but it will lose a lot in terms of aesthetics, which can scare customers away. Contrary to appearances, the most popular hashtags are not followed that often. Original, “your”, original, but also clear signatures will make you present yourself professionally. By choosing relevant hashtags that don’t have too many uses, you reduce the risk that your posts will be lost in a sea of others.
Second – an incentive
Show off what you got there! Instagram is a good place like no other to present your products, how they look, what they are made of, how they stand out from others and how they work. Of course, photos are the key here. They must be transparent, of good quality, clear, harmonious, minimalist and, above all, real. If the photos of your products distort the reality – after the purchase, the customer may hold a grudge against you, which will prevent him from coming back, and he may negatively comment on your services and discourage others. Encourage you to buy not only through carefully selected photos, but also through a colorful (but true) description. Show customers how many uses your suggestions have.
When creating your corporate Instagram, you should think about special sales posts. Compared to the standard types, sales allow you to add links to your posts. Thanks to this, the customer can quickly learn the price or specification of products. It also doesn’t have to look for your store’s website in search engines. All they need to do is click on the link and they will be automatically redirected.
Third – professionalism
Photos, photos, photos … We have been repeating this once, but on Instagram there is nothing more important than professional photos. Nowadays, the availability of good quality cameras goes hand in hand with the presence of better and better smartphones in our lives, and the possibilities of editing, the multitude and availability of editing tools are increasing more and more. For this reason, you cannot afford to reduce the quality of the photos you post. Instagram is full of unattractive product photos that can show even the most polished and polished items, but will not attract buyers. The effectiveness of sales is 100% related to photos that are good in terms of quality and content.
Fourth – post descriptions
Images with images, but after entering the post, customers will see a description. If you skip this part in your plans and don’t take care of the quality of the content – getting users to join you can be really difficult. It’s worth realizing that most people will just scroll through the images as they appear – it’s Instagram, after all. However, if a product catches their attention, they will start to be more alert and insightful, which makes them tempted to read the description and it is he who will decide whether the customer will ultimately buy your offer or scroll further.
Writing engaging content may not be easy at first. It’s a good idea to trace well-known brands and see a pattern of activities. Your descriptions will probably be similar to each other, will consist of the same elements, but this is what will ensure your brand consistency. Follow the most important information, because you have little time. A potential customer, tempted by the presented product, will spend only a few seconds reading more information. So don’t overwhelm it with an essay, just write short and concise data in a simple message. Remember about the so-called “Call to action”, that is, a call to action. It sounds cliche, but it has been proven to significantly boost sales. Express yourself clearly and directly, persuade the customer to buy through simple messages.
Fifth – Promotions
Nothing encourages you to buy more than a good promotion. Discounts work for everyone, regardless of age or knowledge of the sales operation. We know that this is just a marketing gimmick, and anyone can catch it anyway. So why should it be any different now? At least at the beginning of your career, take care of the comfort of your clients. Offer them favorable prices that they can afford. Appreciate that they trust you, observe you, interact with you. Create contests, get users to tag your brand and share posts, and offer substantial price reductions as a reward. You don’t have to worry about budget losses – they will pay off for sure, and when customers trust you once – they will come back regularly.
Instagram is a powerful sales tool, so if you have your business, store or simply want to reach a wider audience with your proposals – create a professional account, follow the above advice and act! Give your business wings by successfully selling on one of the most popular platforms in the world!