Instagram Reels Ads Are Here! How Can You Use Them?
Instagram conducted an initial test of Reels ads and has since revealed that they will be launching Reels ads all over the world.
There’s plenty of information and we’d like you to know about it…
…so we’ll cover everything you need to know now buymalaysianfollowers regarding the latest advertisement placement.
Today we’re talking about the long-awaited advertisements in Instagram Reels.
However, if you’re not familiar with Reels or aren’t sure how to use them Here’s a comprehensive tutorial on Instagram Reels that you can follow.
Let’s begin to dive right into Reels advertisements.
What Instagram Reels Ads Look Like
Here are some of the screenshots we’ve seen so far. This is a lookalike app installation campaign.
The audio was not heard on this particular image (since it’s a GIF) However, they did have a track that played in the background in addition to what that you can see.
Then, when we clicked Shop Now, it took us to their website.
Just like the many non-sponsored Reels we’ve posted up to now:
“Reels advertisements will be full-screen and vertical, just like advertisements in Stories and will show in between each of the Reels.
Like the regular Reels content Reels, ads can loop and last as long as 30 seconds. Users can leave comments on, like, or view the download and then share Reels advertisements .”
Where Can You Find These Type Of Ads?
The majority of times we’ve come across Reels ads are when we’re looking through Reels…
…that we first accessed via the Explore page.
However, Instagram states:
“Reels advertisements will be displayed in the most popular locations to get access to Reels content. That includes Reels tab. Reels in Stories, Reels in Explore and Reels in your feed.
If the user taps on the reels from Stories, Feed, Reels Tab or Explore, they’ll be able to enter a viewer which only shows horizontally scrolling reels.”
This means that you’ll see them every place you typically go to watch Reels videos. And from our experiences to date, they’re smooth!
If you’re not aware of the text of the sponsor it’s possible that you don’t notice you’re watching an ad initially.
In fact According to Instagram’s Chief Operating Officer, Instagram:
“We believe in Reels as a wonderful method for users to find fresh content via Instagram and, therefore, ads make sense.
Companies of all sizes are able to benefit from this brand new format of creativity in a space in which people are already amused.” – Justin Osofsky.
How To Create Instagram Reels Ads
In the meantime, they’re asking you to promote Reels via Facebook Advertisements Manager.
If you’re unfamiliar about Facebook Ads Manager, here’s our article on advertising on Facebook for novices which you can go through the next.
However, in the end, you must be competent to:
Find placements at the advertising that you’ve set.
Choose manual places.
Choose in the Instagram Stories dropdown,
Select Instagram Reels.
You’ll need to pick from these options for which Instagram Reels placement.
In relation to IG Stories, if you would like to know more about the benefits of using Instagram Stories to promote your business you should read this article later.
At the moment we’re writing this blog as a company, LYFE Marketing, do not yet have IG Reels option as an option!
However, Instagram has stated that it is accessible to all countries, they’ve not mentioned those in the United States.
So we’re hoping that it comes up in the near future, since it appears that they’re trying to roll it out.
We may possess it at the moment you’re reading this article.
How Can Reels Ads Benefit Your Business?
What we’d like to discuss is the reason or why Reels advertisements can help businesses.
As we stated earlier that the current integration is seamless.
It doesn’t really disrupt the user experience since it fits into other Reels while scrolling.
If you’ve read any of our articles regarding Instagram advertising and Reels from the past…
…then you’re aware that Reels have been a major source of reaching for us as well as many other companies.
Look at the image below. Over the Buy Instagram Followers Malaysia past three months, Reels were responsible in increasing the IG reach by more than 45K.
Bottom of Form
The majority aren’t even followers at all!
This is great for helping you increase brand recognition.
If we’ve said it one time then we’ll repeat it 100 times over – any new feature an app for social media puts out will usually get you the maximum reach.
It’s because the app is trying to get users to use it however the algorithm hasn’t had enough time to bring into the system yet.
We say all that because we are confident that Reels ads will have similar effect.
We believe we’ll reduce the cost per outcome by using this advertising location.
The lower the price is, the less you will have to pay to guide someone the sales funnel whether it’s at the at the top or bottom of your funnel.