We’d all like to be at the top of Google’s search results. How could we not? Google is the site where 90% of all World Wide Web searches take place. 2021 was a year of significant change for digital marketers and companies throughout the world, from the Google Page Experience upgrade and Google MUM to other unexpected Google core improvements. Google released several core changes in 2021 to enhance the overall user experience of search results. Which digital marketing upgrades from the 2021 edition are still applicable in 2022? Read on to know about the major Google algorithm updates 2021 edition that you need to know for your SEO 2022 strategies.
Top Google Algorithm Updates
Passage Ranking Update (February 2021)
Google can now utilize artificial intelligence to index not only web pages but also specific passages from those sites. Selected paragraphs can, as a result, appear as the highlighted excerpt instead of having the user trawl through the relevant web page to locate the response. The goal is to answer highly targeted inquiries immediately.
Mobile-First Indexing Update (March 2021)
Google began emphasizing mobile-friendliness as a ranking criterion in 2015 since mobile traffic was rapidly increasing in the 2010s. A year later, Google implemented mobile-first indexing, which refers to when Google crawls and ranks your website pages based on the mobile version of that content.
Product Reviews Update (April 2021)
The purpose of Google’s Algorithm update April 2021 was to encourage product evaluations that included in-depth research, intelligent analysis, and unique material rather than just summarising a list of items. According to Google, strong reviews include those that give professional opinions, such as facts regarding the product’s performance, a comparison study of the development with competitors’ products, or top purchase considerations.
MUM Update (May 2021)
The Multitask Unified Model (MUM) is a natural language model. It is created to answer current user inquiries and eliminate the need for numerous searches to acquire related insights. Google uses an artificial intelligence-powered algorithm to comprehend contextual information and deliver complete responses to complex search queries. Improve your keyword strategy continuously and generate data-driven content that targets long-tail and question keywords to keep up with the SEO trends of 2022.
Page Experience Update (June 2021)
Google Page Experience is a new ranking factor. It combines the Google Core Web Vitals update (largest contentful paint, first input delay, cumulative layout shift). This update also has existing user experience signals (mobile-friendliness, HTTPS, absence of intrusive interstitials) to determine the search ranking of a web page. At first, the Google core web vitals upgrade included secure surfing as a ranking indication. However, Google removed safe surfing on August 3 from its ranking signals. Google emphasizes that it is beyond the control of website owners.
Page Title Update (August 2021)
Google adopted a new technique of generating title tags in mid-August to offer titles that fit any query. This upgrade is not warmly accepted because labels are created using H1s, image tags, and even anchor text from other sites. Keep our title tags brief and avoid keyword cramming and repeated phrasing to prevent Google from changing them. More importantly, ensure all of your web pages include a title tag.
Page Experience Update – Desktop Rollout Complete (March 2022)
Google’s page experience upgrade for desktop search contains various ranking elements that are similar to the algorithm. However, a decline in ranking does not imply that your site has been penalized for failing to fulfill Google’s page experience standards. It simply means that sites that satisfy Google’s criteria may rank higher than you, forcing your pages to rank lower. As a result, enhancing your page experience score might assist you in regaining those ranking spots.
Keep up with the Google algorithm updates 2022 cycle and prepare for a good SEO plan! Outsource To Asia has a team of Google-certified SEO specialists that are dedicated to keeping organizations up to date on the newest digital marketing upgrades and SEO trends. Staying ahead of the competition has never been this easy. Schedule a meeting for website SEO service, and let’s get SEO services for your local business.
If you are considering creating a new website, choose a web builder that allows you to optimize the above tips. Our in-house web development team will assist you in growing your business in light of the most recent algorithm change.