The pandemic has unsurprisingly caused an increase in the online shopping trend. Due to the travel restrictions and the fear of transmitting the deadly virus, several consumers have focused on digital platforms for shopping purposes. Still, some of them like to stick to the local stores.
Businesses have started closing their doors due to the continuous lockdown in different countries of the world. In fact, both businesses and consumers need to know what they can get from their local communities. For your business purposes, you need to focus on local search results. digital marketing services Singapore such as Brainvire can help you to achieve better results in the local searches.
The e-retailers have to take the right steps to increase their sales. Modern shoppers are highly conscious of where and how to shop. But, in the past few years, the scenario was different. They stepped out of the house to visit different stores. However, now they like to feel safe by avoiding crowds. Lots of shoppers prefer contactless payments. They also desire that their essential products must be in your inventory.
What should you do to attract local customers?
Google My Business profile–
Your GMB profile is the most important weapon to beat your local competitors. You can make your business visible to the potential customers in your locality. When someone looks for local products and services, your GMB details will be visible to him. Thus, your business will get an organic rank by creating a GMB page. In most cases, customers choose one of the top 10 links. Try to grab a good position and attract the attention of several searchers.
But, you need some effort to create your GMB profile. Add eye-catching images to your business profile. Moreover, after creating your GMB profile, your important step is to ensure accuracy in the information. Make sure that you have added error-free business details, like the brand logo, brand name, phone number, and address.
Your profile may also reveal your website link, business category, and reviews.
Apply other local SEO tricks for your eCommerce business–
To ensure strong visibility of your site in the SERP pages, you need to start a local SEO campaign. SEO provides you with free traffic. Your target audience will discover your services and products. There are more than 200 ranking factors, and you have to focus on them for better search ranking.
The most important ranking factors are-
Higher quality links enable you to gain trust, ensure relevance, and establish authority. You may try to get links from other reputed local business sites and redirect your visitors to the relevant pages. It will send a positive signal to Google. Google will identify the localities that you serve. You can represent your website as the most trusted platform.
Page titles and Meta titles–
Make sure that you have written unique titles for your page. You may also include location in your page title
Content– Your page content must reveal the name of the areas. You can create separate location-based pages for better results from your SEO campaign. Local keywords and local content will enable you to find the desired outcome. The best trick for you is to create a regional landing page.
You can help local searchers by adding FAQ pages. Several customers use voice searches to locate businesses. You can use long-tail keywords for your local SEO content in the FAQ pages.
Your website needs some plugins for the schema markup. You may also ask your web developer to do it for you. It is one of the ways to send additional information to the search engine. However, your visitors will not view this information. It will be present in your page codes.
PPC marketing campaign–
PPC ads are the perfect choice for local businesses, especially when the budget is tight. The local PPC campaign will add efficiency to your marketing campaign. You may publish your PPC ads on search engines and social platforms. Moreover, with geotargeting and local keywords, you can apply the best strategy. For this advertising campaign, you need to pay for clicks.
Your paid ads will come in front of your target audiences. You will be able to control who will see your ads. You may target those who will gain benefits from your services and products.
The best fact is that startups can invest in this advertising campaign. You do not need high SEO knowledge for it. Still, you can hire professionals to write the ad copy. The SEO-friendly copy will provide you with the best result.
You can now start SEO to restore your business in this pandemic situation. Hire professionals for local SEO. Your target should be to raise your local sales. It is the best way to increase your revenue in this