Although many marketers don’t have hard-core statistics to back this up (yet), product photography is very beneficial to your e-commerce site strategy. To reach your targeted audience members, you should also provide clear, eye-grabbing photos of your goods to your customers. However, even though product photography can help your sales, not all photographers are created equally. Some work best with a specific product type, and others work best for certain niche markets. Here are some product photography techniques to consider.
– LED lights:
LED lights are a new addition to the product photography arsenal. With the advent of smartphone and tablet usage in the consumer market, product photography companies have turned their attention toward providing photos of products in portrait mode with an artificial background. This allows for a more explicit image of the product without the distraction caused by the bright light.
– Silhouettes:
Silhouette photography is one of the newer product photography techniques that are gaining popularity in the product photography industry. The use of a silhouette or dimmed image to show a product is becoming more popular. This effect can be achieved through various methods, including out-of-doors, indoors, and even in the wild. When using this type of product photography, it is essential to remember that lighting is necessary. You want to provide sufficient lighting for the product photos to look well lit and natural.
Buy product photographer service in midrand and johannesburg
– White Balance:
A common problem that most product photography subjects face is poor color accuracy or incorrect white balance settings. To avoid such issues, take your product photography photos using a camera equipped with white balance corrections. Of course, if you’re on a budget, you can always try adjusting the white balance manually, but a manual white balance adjustment can make pictures prone to yellow-ish tints. Therefore, you should also make sure to set the white balance to the correct setting before shooting.
– Backgrounds:
Some people may have the wrong notion that only professional photographers know about backgrounds in product photography. But, as you may already know, certain types of photography require you to use certain kinds of experiences to get the right effect. The right background is essential to bring out all the beautiful details of your product or model.
– Colour Conversion:
All photographs need to be converted from one color to another at some point, right? This is also a type of product photography tip that many people ignore. With digital photography, the ability to change color quickly is significantly increased. This means that you can adjust the colors of a shot to create a mood or theme. One of the best ways to create exciting color combinations is to take photographs that include red, green, and blue (or whatever the colors are in the scene) at different times or stages in the picture.
– Props:
props are an essential part of product photography, but not when it comes to backgrounds. For instance, what kind of a prop would you want to use if you took a photograph of an elephant? Of course, the answer will be elephants. So, what type of background would suit this situation? If you took the photo at dawn with soft lighting, you would need to place a small tree on the ground. This way, the background, and the tree will be seen together in the morning and again in the evening.
All images are created using the same basic color theory. So, if you are taking photographs of products, you must pay attention to color theory. This doesn’t just mean choosing a subject with similar shades of color. And it also means selecting a background and a foreground to match the hue and intensity of colors in your photograph. Taking a picture where the colors are too extreme will distract from the product photography. So, don’t be afraid to experiment and try different colored backgrounds.
