Secret Methods To Promote YouTube Videos Online Without Ads

I end up reading a new YouTuber overnight sensation tale almost daily, yet for the majority of creators, “going viral” is a bad strategy.

In reality, going viral on the well-known video site may seem, well, almost impossible with 2 billion monthly active users on YouTube and more than 500 hours of video posted per minute (no, those numbers aren’t errors).

Growing your YouTube channel requires competing against the vast hours of video uploaded by millions of content producers, many of whom have considerably larger marketing budgets than you, before you even get started.

Why it’s crucial to promote YouTube videos

There is a lot of activity online. Best YouTube promotion company

You should actively promote YouTube videos you share because of the following reasons:

Did you realise that the second-largest search engine is YouTube?

That’s correct; according to Forbes, YouTube receives 3 billion monthly searches, outpacing Bing, Yahoo, AOL, and Ask.com all together.

YouTube has evolved into a hub where users can learn how to cook a new recipe or check up with their favourite YouTube celebrity, with videos on everything from how to tie a tie to the most recent Taylor Swift music video.

For aspiring producers, this means that YouTube offers a special chance to share your content with a large audience and connect with them on a channel they frequent.

Be heard above the din

What is the drawback of a large audience? It’s increasingly difficult to stand apart.

However, by actively promote YouTube video, you’ll increase the likelihood that they’ll be seen by your target audience, capture their interest, and expand your fan base.

Additionally, you’ll ultimately notice YouTube’s algorithm working in your favour when you promote YouTube videos and they start to gather traction in the form of user engagement. Promoting your films among the millions of others may seem contradictory, but in order for your target audience to find you, you must start somewhere.

Bring in more customers to your products and services

How often do you watch a video and then wonder, “Where can I learn more?”?

By promote YouTube videos, you can encourage viewers to visit your website or landing pages again and discover more about your goods or services.

Once there, you can encourage them to join your email list and eventually convert to satisfied clients.

Let’s get to the exciting stuff now; enough with the advantages. Here are some free methods for promoting your YouTube channel and videos both inside and outside of YouTube.

First-step strategy: enhance and promote YouTube videos

It’s essential to ensure that each video is flawless before you begin to promote them. Naturally, this entails ensuring that the video itself is of a good standard and professionally made, but it’s also crucial to ensure that your films are search engine optimised.

Recognize the motivation behind your videos (aka their search intent)

Let’s take a little refresher course on how YouTube (the business) actually operates before we plunge into the deep dark abyss of YouTube search engine optimization (SEO).

Advertising is an important source of revenue for YouTube. In fact, YouTube will earn a staggering 28.8 billion dollars in ad income from the United States alone in 2021. Because of this, YouTube’s algorithm is created to match users to the videos they’ll probably be interested in, encouraging them to watch them for an extended period of time (and therefore watch more ads).

The “why” behind users’ searches, also known as search intent, is something that you as a creator must be aware of when making and disseminating your movies. Knowing your “why” will enable you to make videos that not only connect with your viewers but also perform well on YouTube.

Consider the terms that your audience would use to search YouTube for your goods or services; you’ll need these terms in the part after this one.

Create keyword-rich, descriptive titles for each video.

In addition to helping visitors click on your video (also known as click-through rate), a catchy headline is crucial for optimising your films to rank on YouTube.

Here are a few guidelines to keep in mind while coming up with titles for your videos:

Specify your intended keyword. One of the most important parts of your video’s metadata, or the data used to specify what content is included in a piece of content, is the title. It is easier for visitors and YouTube’s algorithm to grasp your video’s topic if you utilise key words in the title.

Do you want to click on this? Try to stay away from clickbait-y names until you have a sizable audience because they could irritate both your viewers and YouTube. Instead, choose a catchy title that draws users in while they are looking while being accurate to the substance of the video. A decent rule of thumb is to base your decision on the title by asking yourself, “Would I click on this video?” If the answer is “no,” you should probably make a few additional changes to your title.

For instance, the title of this Downshiftology video is fantastic for a number of reasons. The title is intriguing and lets people know what to expect from watching this video, in addition to beginning with the target term “bento box.”

Back to school and “healthy meal prep recipes” are two more keywords in the title that are likely to increase search traffic for the video.

Include in-depth descriptions and links

You need to have an optimal video description in addition to a compelling video title. For your goal term, a well-written video description can improve your placement in YouTube’s search results.

Like the title, the description of your films should contain pertinent information about their content in order to improve their ranking. The more information YouTube has about your work and the more viewers will be able to locate it, the longer and consequently more thorough your description is.

Additionally, you can include links in your description to your website, blogs, landing sites, email list, social media accounts, and even other pertinent videos, as shown in the following example from the YouTube channel Yoga With Adriene:

If less experienced yogis desire to learn more about the topics addressed in the video, she provides links to other videos in the description of the current one. This makes viewers more likely to stick around.

To increase your exposure and help YouTube comprehend your material, use video tags.

Video tags, like the description, aid YouTube’s algorithm in deciphering the content of your video.

You can provide a YouTube video description in the Tags box that appears when you upload a video. Consider tags to be keywords. Publish the tags that best describe your video.

Keep in mind that on the user-facing video page, YouTube does not show these tags. For instance, right-click the video page and select View Page Source to see the keywords for this clip from Chef Alison Roman on the New York Times Cooking channel.

Click Control + F and type “keywords” into the search bar to find the tags. A new tab should come up displaying the web page’s source code.

By including tags, you can improve YouTube’s understanding of your video and increase its visibility to relevant audiences.

Pick your hashtags carefully.

Another approach to make it simpler for your target audience to find your material is by doing this. It’s helpful for classifying your video content as well. However, it’s crucial to utilise no more than a few high-quality hashtags.

Make sure the hashtags you intend to use aren’t connected to spammy, poor-quality, irrelevant video material by doing some research on them.

Create a captivating unique thumbnail image.

Creators on YouTube have the option to include a YouTube thumbnail image with each video to provide viewers more context about the content of the video. This is the picture that appears underneath the name of your channel and the title of your video.

To increase clickthrough rates, make sure your video stands out among the search results by creating an intriguing thumbnail image. To draw your viewers in, try adding text and visuals to your thumbnail photos. For instance, this thumbnail picture from the recipe and cooking website Delish draws attention to the aspects of the video that would be of interest to their target audience.

Promote your YouTube channel as a second strategy.

Make careful to promote your channel as a whole in addition to each of your individual videos. Organizing and optimising your videos for search is one thing, but going above and beyond to optimise your channel can improve your YouTube profile in general.

Choosing your most popular video as your channel trailer can suffice if you don’t want to make a new clip.

The greatest method to maintain their interest, demonstrate your subject matter expertise, and establish a deep connection with your subscribers is to send your material right to their inbox. Making a free landing page with ConvertKit is the simplest way to get started growing your email list; you can link to this page in the description of your YouTube videos, your Instagram profile, and more.