We all know that the mobile gaming market is one of the most important app categories, and it grew dramatically during COVID-19. Mobile game downloads are expected to increase by 30%, up from 10.4 per cent in recent years. In addition, mobile games are expected to account for 41% of new installs by 2024, amounting to 74.8 billion downloads. This is good news for mobile game developers, but it also means that competition will increase. This blog will enumerate true successful mobile game marketing strategies and App Marketing Company strategies
What Exactly Is Mobile Game Marketing?
Mobile game marketing is the use of various approaches to market a mobile game to a specific audience. There are numerous strategies you can employ, such as using social media, publishing valuable content, or creating a landing page specifically designed to funnel users to your app. You have a plethora of options for creating a successful mobile game marketing campaign.
Kinds & Categories of Mobile Games
- Action games
- Casual games
- Puzzle games
- MOBA – Multiplayer Online Battle Arena
Best Mobile Game Marketing Techniques
The process of creating and releasing an app is only the beginning. It should stand out from the crowd and entice users to download and keep your app on their phones. If your mobile game app lacks a distinct and powerful marketing strategy, it will be lost among the millions of apps.
Ways to Effectively Market Your Mobile Game
Determine Your Target Audience
Identifying your target audience is the first thing on any marketer’s to-do list. Marketing’s three rules are segmentation, targeting, and positioning. First, determine who will most appreciate and enjoy your game. Finding this group will save you a significant amount of time, money, and effort. And keep you from advertising your game to people who aren’t interested in it.
After deciding on whom to target, start your advertising efforts. Find out the best channels that your audience uses, the best times to target them, what they like, and so much more.
Create a Trailer for Your Game
Not all mobile gamers care about how to play your game or how fascinating it is. Many of them are curious about what awaits them if they decide to download your game. You can also persuade a large number of mobile users to download and play your game by creating a short video highlighting its strengths.
Your promo video should highlight the most exciting aspects of your game, as well as what makes it intriguing, fun, and exciting to watch in the eyes of the user. Upload the video to the YouTube channel for your game. Create a YouTube channel for your game first if you don’t already have one.
YouTube is a great platform for gaming apps because it can be used to publish game trailers and teasers, giving your audience a quick look inside the game. Also, include a link to the video in your game’s description on the app store and any landing pages you create.
Make Use of Influencers to Improve Your Marketing Results
Social media platforms are installed on 91 per cent of smartphone users’ devices. And in today’s world, influencers have a huge influence on how consumers think. When an influencer says they like an app, their followers believe their opinion is genuine; this marketing process broadens your reach and adds credibility to your brand.
Make a Landing Page
A landing page is a one-page website used to promote your mobile gaming app. What you should include on your landing page:
- Links to your mobile gaming app’s App Store or Google Play
- The game’s promotional video
- A powerful call to action button
- Your game’s screenshots
- Game review evaluations
Go For Email Marketing
If you are in the pre-launch stage, use your landing page to collect contact information from potential users. Having a potential user’s email address is one of the best ways to contact them to let them know when your game will be released and to notify them of updates.
Thereby using landing pages you can collect contact information because these are the people who have visited your game’s website. These users have a high likelihood of downloading your app. And, whether you’re using email marketing, social media, influencers, or another type of marketing, make sure you track your progress. One must keep an eye on the analytics and make adjustments to your marketing efforts as needed.
Try to Get Game Reviews
A large number of sites can provide you with reviews, and game reviews are an excellent way to reach out to new users. Obtaining game reviews will help you generate more buzz for your mobile game and attract more users. When you receive your reviews, don’t forget to share them on social media and notify your email list.
Use Promotional Platforms for Mobile Games
Just developing a killer gaming app is not enough; you must also inform your target audience about your app and persuade them to download and keep it. Because not every game developer is a game marketing expert, mobile game advertising platforms come in handy. Most of the time, bringing in marketing experts is necessary to reach your target audience and give your app the exposure it deserves.