Email is the most popular method to communicate with your audience. Whether you have a new product to launch or you have decided to run a sale offer during the festive season, you will need an email to communicate with your audience.
The purpose of email marketing is not just telling your users about new launches or sale offers but to engage your audience too. If you want to invest your time and money in brand building, email marketing can help you achieve your goals.
However, the most challenging thing is to ensure that the recipients will open the email to read it. Of course, you cannot meet your goals unless your audience opens the email to read it. Email open rate is generally very low, especially if you do not see any improvement in lead generation after the extensive effort you put into email marketing.
It could be a reason that people have a lot of emails in their inboxes that they do not have enough time to pay heed to all of them. Your email could go off their sight, and sometimes they are not really keen to hear from you, but the fact is that people do not open your email because they do not find it worth reading.
When you receive an email, what encourages you to open it – a subject line. Likewise, your audience looks at the subject line. If it is not engaging, they will not bother reading it. This is why the subject line you decide for your email is extremely important.
Tips for writing a subject line to boost email open rate
If you want to increase the email open rate, you should focus on the subject line. The more engaging it is, the higher the open rate will be. Here is how you can make it engaging:
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Do not write more than five words
Studies have found that the email open rate is higher when the subject line is short and precise. If it is long, it does not consist of seven words. The purpose of keeping a subject line short is that people can get to know straightaway what the email is all about.
If they find it worth reading, they will certainly open it. If the subject line is too long, some of the words will be cut off, and as a result, they will not bother to open it to read. A short subject line can increase the engagement rate.
One of the most significant problems why you fail to create a catchy subject line is that you try to include so many things in your one email. Instead of putting everything in your email, you should keep it around one thing.
A short subject line like “The sale offer you cannot miss” or “Exciting watches selected for you” will gain the interest of your audience. It is not always possible to craft a subject line in five words.
Sometimes it can go beyond seven words. In that case, you should try to put catchy words in the beginning. Most compelling words, in the beginning, can encourage your recipients to open the email.
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Numbers are more action-oriented
Numbers in subject lines are catchier, and hence they can encourage your recipients to open your email. Further, they grab the attention of users immediately because they stand out. In so many unread messages, your recipients can quickly pick them.
Surveys have reported that email subject lines with numbers have a higher engagement rate than those without numbers. You do not need just to use the number when you offer those discounts or any other special schemes, such as “40% off on this sportswear”.
You should also leverage the numbers when you are telling your users a how-to guide, for instance, “5 tips to take out quick loans in Ireland with no guarantor”. You can use numbers when you have to give statistical information through infographics. In brief, you should try to use numbers in your email whenever possible because they are more engaging.
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Send personalized messages
One of the biggest problems with email marketing is creating an email and sending it to everyone. For instance, you have an eCommerce store, and you sell apparel, watches, cosmetics, jewellery, and the like. Not all of your subscribers have bought all kinds of products from you.
Before you send them a particular email, you need to check their buying journey. Use data to know what they bought you every time they visited your eCommerce store. If a man has always bought apparel, it is senseless to send them an email that tells discount offers on female clothing.
You should segregate your audience to ensure that you do not send them an email that is not relevant. As far as it is about pitching them to another product, you need to ensure that it relates to their taste.
For instance, if you have built female subscribers who have always bought only apparel, you can try to pitch them for artificial jewellery – for instance, artificial jewellery with ethnic wear. You should use tools so you can get a line on buying journey of your recipients. If you do not have enough money, you can take out legit loans for bad credit in Ireland.
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Use action-oriented words
Though you have to use action-oriented words in the email body, it does not mean that you can miss the use of these words in the subject line.
You can use words like buy, improve, increase, offer, sale, off, last chance, ultimate, amazing, hurry up, last day, limited period, and the like. These words can encourage your recipients to open the email to know what is in it.
The bottom line
To write a subject line to boost email open rates, you should follow the tips mentioned above. These tips can undoubtedly help you improve the email open rates that result in increased lead generation.
