Top 7 Highest-Paid Instagram Influencers
Marketing changes as the world changes. Marketers are always trying new ways to promote products. More companies are turning to social media to gain new customers.Social media influencers have become celebrities. Their fans are eager to support them. How better to take advantage of this than to form a partnership with the next rising influencer? Hollywood Branded presents the 15 most-paid Instagram influencers and their brand deals in this blog. click here
TOP 7 INSTAGRAM INFLUENCERS WITH THE HIGHEST PAYMENT
#1: Lele Pons
Lele Pons, a comedian, actress and singer, is best known for her short, slapstick comedy skits via Vine (and YouTube). Pons, who has 42.2 million followers and counting, is a powerful influencer making over $180,000 per sponsored posting.
Lele is a critical player in reaching Gen Z with branded deals from Google, Budweiser and Tinder. Her videos are mostly comedy, but her Instagram is full of intimate posts about her day. Tarte and CoverGirl have hired her to help them. She was CoverGirl’s new ambassador in 2017. In 2019, she collaborated with Tarte on her lip glosses, eyeshadows, and false lashes.
Pons’ versatility and brand deals make her the ideal influencer to partner with. She doesn’t limit herself to particular products or industries about sponsorships.
#2: Charli D’Amelio
For each Instagram post, the 17-year-old TikToker makes $172,000. These numbers are reasonable considering she is the most-followed person on TikTok with 125.8million followers and 44.2 million Instagram followers. Her social media presence is impressive, and she has a solid appeal to Gen Z.
She has previously worked with Hollister and Dunkin’ Donuts, Pura Vida and EOS Skincare.
#3: Huda Kattan
Huda Kattan, a makeup artist and beauty blogger, is an entrepreneur. Although she studied finance at college, her passion for makeup led to her becoming a celebrity makeup artist. She started Huda Beauty, a beauty blog where she continued to pursue her career in makeup artistry. She grew her empire from there! Soon after, she gained a large following through her blog and as an MUA, Huda launched her false eyelash brand. After Kim Kardashian wore them, her false lashes became a huge hit and quickly went mainstream.
Huda runs a multimillion-dollar makeup business while updating her Instagram with beauty tutorials. On average, she earns $158,515 per sponsored Instagram posting.
#4:Addison Rae
This southern sweetheart makes about $155,800 per Instagram post and has approximately 40.1 million followers. Rae is a singer and actress, as well as an influencer. She made her music debut in March with “OBSESSED,” She was soon on the big screen in late August with her debut film He’s All That. This is a remake of She’s All That from the late ’90s.
She has worked with major brands like OLAY, Chipotle and Chipotle, and SHEIN. Team YouTube also invited her to the 2021 Met Gala. Although she’s new to pop culture, she is becoming more critical and relevant.
#5: James Charles
James Charles is an Instagram and YouTube beauty influencer. In 2015, he started his YouTube career. Since then, he has become the most subscribed beauty YouTuber, with 20.7 million subscribers. He has an average of $150,733 per sponsored posting and has 18.8 Instagram followers.
James is not a stranger to sponsored content. From Morphe and Ole Henrickson to promote their products and his personality, James has been able to partner with beauty brands worldwide. He has broken barriers and expanded his creativity through brand deals. In 2016, he was the first male spokesperson at CoverGirl. In 2019, he launched his line of Morphe makeup brushes and eyeshadow palettes.
James is currently working on merchandise products for his brand, and he will undoubtedly have other surprises for his fans in-store. However, his brand and large following are ideal for fashion and beauty brands all over the globe.
#6: Rosanna Pansino
Rosanna Pansino, a YouTuber and baker, is best known for her YouTube baking show, Nerdy Nummies. She bakes pastries and baked goods inspired by nerdy shows and videos. Rosanna has 4.6 million Instagram followers and 12.4 million YouTube subscribers. Each sponsored post brings in approximately $108,000.
Rosanna’s sponsored posts are primarily from baking-related brands. However, she has expanded her horizons into home decor, beauty, and health. Rosanna has partnered with Wayfair, Ritz crackers, Sensodyne, and Fleischmann’s Yeast. She even partnered up with Wilton to develop her decorating and baking tools!
Pansino is known for being very selective about the brands she partners with. She states, “whenever I choose to partner with a company, it must be one I love and use in my real life.” While this can be difficult for some brands to establish a partnership with Pansino, it is essential to have a strong partnership. Her fans know that she will not endorse a brand unless it is something she believes in, which makes them more likely to buy the products she promotes.
#7: Dixie D’Amelio
Dixie D’Amelio, like her younger sister, also makes a lot of money on IG. Her average earnings per post are $99,800, and she has nearly 25 million followers. Dixie is a musician and influencer. You has been proving to be a competent artist even though she didn’t get the most leisurely start in the music industry.
Dixie has worked with many top-performing brands like Chanel, Hollister, Morphe and Chanel and has risen to celebrity status (she was even invited for the Met Gala in 2021!) Dixie’s celebrity status has helped companies all over the world to make big bucks. Why wouldn’t they, naturally? Although not everyone loves the D’Amelio’s (or TikTokers in general), Dixie has an undeniable charm. Many love her for her authenticity, relatability, and toughness.
