Here’s how it typically works. You devote endless hours, your entire being, and perhaps even the soul of your firstborn child to a song. You put it through production, mixing, mastering, and recording. You just adore it. You choose a release date at random, spread the word on social media, and become too excited. You anticipate the day with great enthusiasm. When the release day arrives, nothing happens.
You might receive a few thousand plays. Maybe your mother sends you a congrats text. A week after your music is released, you realise that no one will actually hear it. You see one saved playlist when you look at your Spotify artist statistics. You did it. Your own playlist is where you saved the song.
Yes, being an independent artist can be really difficult. The good news is that there are legitimate and independent YouTube music promotion services.
Here is our evaluation of the top independent YouTube music promotion services.
Promozle’s Organic YouTube Promotion
I love Promozle, so you can consider me an affiliate, just so you know. He does pretty much everything, including press releases, YouTube, Soundcloud, Spotify, and YouTube promotions, and (this is a key selling point for me) he is quite open about what to expect when working with him. He and I have communicated for a number of campaigns, and he has always been incredibly helpful and responsive. You may read our thorough and frank review of an Promozle campaign here.
He’s also worth mentioning because Soundcloud promos for him start at just $47, making him a relatively accessible entry point for many independent artists.
He shares music on Soundcloud with his millions of fans. He adds songs to playlists for Spotify. With several geographic targeting choices available depending on your budget, YouTube is a little more challenging.
Promozle is a wonderful place to acquire a promotion if you know what kind you desire. Here is the link once more.
Video Boosters Club
Another excellent choice for independent musicians who are just concerned with Spotify streaming is Video Boosters Club. Although they have broadened their offerings to include Tik Tok marketing, in my opinion Spotify is still where they excel. I just conducted a campaign with them to drive streams, and it was rather effective — there were more than 40k streams, and the algorithm continued to expand. Here is a comprehensive evaluation I wrote.
They essentially collaborate with a number of independent playlist curators to promote independent music to a wide audience; at the moment, they work with 900 curators, who collectively have a listening audience of over 25 million people. Campaigns start at roughly $300, and the typical campaign costs $450, making them also reasonably priced. (Fun bonus because I’m an affiliate: you can save money if you use the code CXUFDQ2.)
This is a terrific choice if you want to encourage more people than just your mother to listen to your music on Spotify. This is the link. (And use that code to receive the savings.)
Ryan Waczek’s Indie Music Academy is a third excellent choice for Spotify-specific advertising. Ryan is a fantastic guy, a friend of mine, and a pro at creating Spotify playlist positions due to the strength of his curator network. Using his service, I recently launched a playlisting campaign that resulted in 25k+ streams in less than a month.
That is fantastic.
And Ryan is careful to point out that they are legitimate streams. You may get a tonne of useful information on how to tell whether playlists have real involvement or not by visiting Indie Music Academy. To cut a long story short, the Indie Music Academy team searches Spotify for lists that are actually appearing in search results before ensuring that listener interaction patterns correspond to those of, you know, actual people (aka not bots).
Melobeam is an excellent choice for hands-on Spotify promotion even if they don’t offer the same range of services as some other businesses on this list.
These individuals are slightly larger. A couple names you may be familiar with are among their former clientele, including, oh, Post Malone and Cardi B. And the starting price for their package is $39,999. (If you had that type of money lying around, it would probably be wiser to buy a Tesla.) But they also offer genuine and practical startup packages for independent artists.
Their independent beginning bundle is now priced at $479, which is still quite a bit of money. However, it also includes a press release, a promise of an interview, and at least seven blog placements. In all honesty, it’s not a horrible deal given everything. This is the link.
Another substantial one From Ray Lamontagne to Katy Perry to Kings of Leon, these men have collaborated with everyone. However, they also provide promo packages for individuals like you and me who are little, unimportant independent artists. I’ve spoken with Adam, the company’s creator, and everyone I’ve heard about them from has said they’re “professional and good to work with.”
their service page states:
We can find a method to assist you whether you’re a well-known musician, working on your debut album, or have just finished recording your first song in your bedroom.
Customization is the main focus of Planetary. Since they sell more services than packages, you must have a good understanding of your wants and objectives prior to working with them if you want their campaign to be successful. However, they are certainly excellent.
Two Story Media
Yes, I include my own agency on this list without any remorse. Despite my predisposition, I believe we do fairly well. Basically, we assist musicians in obtaining exposure in independent music websites (like the one you happen to be reading).
This is the setting: After operating Two Story Melody for approximately a year, I decided to start providing music promotion services after realising that I was receiving a deluge of submissions and that the most of them were getting buried in my inbox. I detested that to the extent that I began providing free consultation to artists I liked in order to save them from getting lost in the crowd.
Things progressed rather organically after that. I wanted to assist musicians in preventing their work from falling into a black hole since I’m all about providing music a platform to be heard and understood. Offering promotional services appeared to be a successful strategy.
What does that involve, then? You ask a great question. We focus on context (meaning we often deal with outlets who’ll listen and respond to your work rather than the ones that merely post a link) and offer a minimum number of guaranteed blog placements (three to ten, depending on the size of the campaign).
Hey, here’s an update: We’ve also lately started providing Spotify promotion based on advertisements. It’s a fantastic technique to increase your subscribers without taking a chance on having poor streaming. Check out that information here.
Final Thoughts on Promoting Independent Music
Look, the music business is quite spammy. There are many people who offer services for music promotion, but they usually don’t produce much. There is much misunderstanding over what “music promotion” actually entails. a few pointers
Set a promotion objective before you begin.
It seems so straightforward, yet a lot of musicians don’t think this through and still want to pay for promotion. Without a goal, it’s likely that you’re wasting money. How in the world can you know if you’ve achieved your goals if all you want to do is “make it” or “get your music out there”?
The best time to use music promotion is when you have a specific goal in mind, such as blog coverage, a specified number of Spotify streams, or new email list signups. You got it.
Ask a lot of inquiries to the agency or promoter.
such as: Which artists have you previously collaborated with? How does your procedure function? What outcomes might I anticipate? Are outcomes assured? During the course of the campaign, will there be reporting?
Basically, before giving someone money, make sure that common sense issues are addressed.
Plan your marketing before the release.
I frequently receive requests from people who are promoting songs that have already been in circulation for a few weeks or months. I know it shouldn’t be this way, but the truth is that a music becomes stale two weeks after it is released. Plan ahead a month in advance to ensure that you (and your promotional firm) have the highest possibility of really seeing results. It genuinely alters things.
Promotion can be quite worthwhile. It makes a difference between getting a music heard by people and launching it into space. You owe it to yourself to make the music worthwhile after all the effort you’ve put into it.
I genuinely believe that using a music promotion business is preferable to attempting to do things on your own. You can certainly do things yourself, and if money is tight, you might have to choose that route. However, it’s actually depressing. The industry average response rate ranges from 3 to 5%.In order to get a few people to say “yes,” you will need to pitch 100 people and receive 97 “noes.” That’s the grind of being an artist, and all the rejection it entails may make you question your music unnecessarily. Additionally, it may prevent you from doing what you presumably enjoy more: creating music.
Also, promote. Additionally, if you can, use a reputable company to complete the task efficiently on your behalf.