You’re at the mall with your friends, ready to check out a new store that just opened up in town. You look around and notice other shops have signs up. But this shop only has the name Mallory’s Closet on the door with no direction as to where you can find it or what they sell inside. Would you be interested in finding out more about this store? If so, you aren’t alone—signage is one of the most important tools businesses can use to generate interest in their store or product.
Visibility
If you want your business to be more visible in your community, having a well-designed sign can go a long way. Having an attractive storefront that’s easy to read and stands out from the competition will help prospective customers notice your business and stop by for a visit. Even if you don’t have a storefront, signs make it clear what your business is and who you are. And if you want customers to find their way back again? A great sign can play a crucial role in that.
Brand awareness
Signage is an important part of any business. From storefront signs to store labels. These things help people remember what it is that you do and how you can help them. Your website might have your logo and information about your services and offerings. But unless a potential customer actually sees that site, chances are they won’t be able to connect with your business in a meaningful way.
Creating Direction
Business signs can create a sense of direction and belonging for customers. Whether people are looking for specific services, a way to get in touch with you or just trying to find your place on a busy street, signs and banners will help bring attention and new business to your door. Clear signs posted at eye level make it easy for visitors to know where they’re going and what they should expect. Walk-in traffic is easily increased with effective directional signage.
Easy to find location
Sometimes it seems that it’s hard to find a business even when you know exactly where it is. That’s why location plays such an important role in business success. Many companies use signage to make their locations easy to find and help keep people coming back for more. For example, if someone drives by your sandwich shop every day and sees a sign advertising daily specials. They might stop in during their lunch break just to see what you have on special today.
Overall look
When it comes to design. You have a lot of leeway in what you want your business signage to look like. In fact, you’re only limited by your budget and creativity. Whether you choose old-school neon, LED screens or retro graphics (like these), make sure your signs are consistent with—and supportive of—your brand. This will help people find their way to your store easily and quickly. Reducing lost customers who may otherwise be interested in doing business with you.
Street appeal
Let’s face it. You can have a great location, great products, and even a memorable name, but if no one ever enters your store or restaurant. You might as well be tucked away in your basement. Today’s customers are busy and distracted—they glance at their smartphones more than they look up at storefronts—so your storefront needs to draw them in. Simple sign design is one of the most effective ways to do that.
Home based business signs
Everyone dreams of having their own business, but not everyone knows how to get started. It’s easy to think that you simply can’t start a business because you don’t have enough money, but that isn’t always true. Even if you don’t have much in terms of start-up capital. There are plenty of ways for you to get your business off the ground.
Raising brand recognition
Business signs are a cost-effective way to market your business. From logos to storefronts, business signs can give you a competitive edge. Here’s why they should be part of your marketing strategy: Brand recognition is an important factor in business success. Consistent brand exposure is critical for building awareness and boosting sales. There are many different types of signs that can be used to increase brand recognition and boost sales including: custom vehicle wraps, custom wall murals, custom banners and even mobile truck wraps that provide high visibility for your company on wheels!
